CCI Research Presentations and Publications
Influential factors of college students' intention to use wearbale device: An applicaiton of the UTAUT2 model. Korean Journal of Communication and Information Studies. 68,(2014).
Exploring factors affecting tablet PC users' intention to purchase mobile applications: An extension of the UTAUT model. International Communication Association.(2013).
User perceptions of social media: A comparative study of perceived characteristics and user profiles by social media types. Online Jorurnal of Communication and Media Technologies. 3(4),(2013).
An empirical study of micro-blogging: Integrated model for Twitter adoption. Pacific Telecommunication Council.(2012).
Understanding user adoption and behavior of smartphone. Association for Education in Journalism and Mass Communication.(2012).
An Empirical Analysis of Social Media Use: Examination of Determinants of Attitude toward and Use of Twitter and Facebook. Association for Education in Journalism and Mass Communication.(2011).
Social media use in a mobile broadband environment: Examination of determinants of Twitter and Facebook use. International Journal of Mobile Marketing. 6(2),(2011).
Consumer perceptions of social media: A comparative study of perceived characteristics and consumer profiles by social media types. Association for Education in Journalism and Mass Communication.(2010).