CCI Research Presentations and Publications
When the 'Stroller Moms' take hold of the street: A case study of how social influence made the inactive publics active in anti-U.S. beef protest in Seoul-An issue processes model perspective. International Journal of Strategic Communication. 5(1),(2011).
Motivators for the intention to use mobile TV: a comparison of South Korean males and females. International Journal of Advertising. 28 (1),(2009).
Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising. 37 (1),(2008).