CCI Research Presentations and Publications
Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.(1997).
Managing the new media: What Web Site decision-makers plan, know and believe. Annual Conference of the American Academy of Advertising.(1998).
The World Wide Web as a public relations medium: The use of research, planning, and evaluation by Web Site decision-makers. annual meeting of AEJMC, Public Relations Division.(1998).
The World Wide Web as a public relations medium: The use of research and planning in Web Site development. Public Relations Review. 25, 405-419.(1999).