CCI Research Presentations and Publications
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(1997). Measuring Organizational Source Credibility: A Scale Development Study.
Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.
(1998). Managing the new media: What Web Site decision-makers plan, know and believe.
Annual Conference of the American Academy of Advertising.
(1998). The World Wide Web as a public relations medium: The use of research, planning, and evaluation by Web Site decision-makers.
annual meeting of AEJMC, Public Relations Division.
(1999). The World Wide Web as a public relations medium: The use of research and planning in Web Site development.
Public Relations Review. 25, 405-419.