CCI Research Presentations and Publications
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Empowerment as a key construct for understanding public relations' potential for community building. International Communication Association.(2013).
Explaining the impact of organizational social capital on transparency and trust. The Korean Journal of Advertising and Public Relations. 15(2),(2013).
The impact of organizational social capital on transparency and trust: Examining the roles of communication adequacy and accuracy. Association for Education in Journalism and Mass Communication.(2011).
Understanding publics' engagement with non-profit organisations through Facebook: A typology of messages and motivations behind public-initiated conversations. PRism. 11(2),(2014).
Understanding publics' engagement with organizational social media: Why publics engage with organizational Facebook and how organizations interact with publics. International Public Relations Reserch Conference.(2013).