CCI Research Presentations and Publications
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Filters: First Letter Of Title is I and Author is Christy, Timothy [Clear All Filters]
The Influence of Advertising Context on Perceptions of Offense. Journal of Marketing Communications. 14 (4),(2008).
The Influence of Context on College Students’ Perceptions of Advertising Offensiveness. American Academy of Advertising.(2007).
The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.(2002).