CCI Research Presentations and Publications
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Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales. Journal of Communication. 61, 178-196.(2011).
Increasing Intentions to Use Hearing Protection in Auto Repair Workers Using the Using the Extended Parallel Process Model. Kentucky Conference on Health Communication.(2008).
Identifying Influentials: Development of the Connector, Persuader, and Social Maven Scales. annual meeting of the National Communication Association.(2006).