CCI Research Presentations and Publications
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Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales.
Journal of Communication. 61, 178-196.
(2011). Increasing Intentions to Use Hearing Protection in Auto Repair Workers Using the Using the Extended Parallel Process Model.
Kentucky Conference on Health Communication.
(2008). Identifying Influentials: Development of the Connector, Persuader, and Social Maven Scales.
annual meeting of the National Communication Association.
(2006).