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CCI Research Presentations and Publications

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2014
Cho, M., Schweickart T.. L., & Darm L. (2014).  Communicating CSR on social media: Strategies, main actors, and public engagement on corporate Facebook. Public Relations Division of the Association for Education in Journalism and Mass Communication.
Heins, W., & Palenchar M. J. (2014).  Communicating risk: Student awareness o fand response to Clery Act communications. International PR Conference.
Avery, E. J. (2014).  Communicating with Funding Sources. College of Communication and Information Annual Research Symposium.
Heath, R. L., & Palenchar M. J. (2014).  Community relations and risk communications: A longitudinal study of the impact of emergency response messages . Journal of Public Relations Research. 12(2), 131- 161.
White, C., & Radic D. (2014).  Comparative Public Diplomacy: Message Strategies of Countries in Transition. Public Relations Review. 40,
Ahn, A. H. Y., Park J. Seong, & Haley E. (2014).  Consumers' Optimistics bias and Responses to Risk Disclosures in Direct-to-Clonsumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy. Journal of Consumer Affairs. 48(1), 
Cho, M., & Kelly K.. S. (2014).  Corporate Donor-Charitable Organization Partners: A Coorientation Study of Relationship Types. Nonprofit and Voluntary Sector Quarterly. 43(4), 
Kaye, B. K., & Johnson T. J. (2014).  Credibility of social network sites for political information. Journal of Computer-Mediated Communication. 19(4), 
McMillan, S. J., Adams B., & Curry D. (2014).  Cross- Campus Partnerships for Developing/ Continuous Improving Student Success Programs. Institue for Student Service Professionals (ISSP).
Harmon, M., Hovland R., & Park J. Seong (2014).  Cultivating Consumers Not Citizens: A Cross-Atlantic Comparison of the Affluenza Hypotheses. European Communication Research and Education Association, Lisbon.
2013
White, C. (2013).  Cause-related Marketing. Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. I, 102-103.
Palenchar, M. J. (2013).  Citizens advisory committee/panels. Encyclopedia of public relations. 1, 117- 118.
Taylor, M. (2013).  Civil society. Encyclopedia of public relations II. 120- 122.
McOmber, J.B.., & Kaye B. K. (2013).  Cliffpocalypsemageddonacaust: Analysis of the fiscal cliff metaphor on The Daily Show and The Colbert Report. Paper presented at the National Communication Association annual conference, Washington, DC..
Evans, N., Carlson L., & Hoy M G. (2013).  "Coddling our Kids: Can Parenting style Affect Attitudes Toward Advergames?". Journal of Advertising. 42(2-3), 
Shivers, M., & McMillan S. J. (2013).  Collaborating on Assessment of the Undergraduate Student Experience. Selected Contemporary Assessment Issues. 49- 59.
White, C., & Radic D. (2013).  Comparative Public Diplomacy: International Public Relations of Countries in Transition. European Public Relations Research and Education Association Congress.
Bilal, D. (2013).  Comparing Google’s readability of search results to the Flesch Readability Formulae: A preliminary analysis on children’s search queries. Proceedings of the 76 ASIS&T Annual Meeting.
Palenchar, M. J., & Freberg K. (2013).  Conceptualizing social media and mobile technologies in risk and crisis communication practices. Mobile media practices, presence and politics: The challenges of being seamlessly mobile.
Freberg, K., & Palenchar M. J. (2013).  Convergence of digital negotiation and risk challenges: Strategic implications for social media for risk and crisis communications. Social media and strategic communication.
McMillan, S. J. (2013).  Course Scheduling as a Strategic Initiative: Using Technology Tools and Timetable Data to Enhance Student Success.. (Hardy, J., Ed.).College & University. 88(4), 
Ahn, A. H. Y., Wu L., & Taylor R. E. (2013).  "Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4), 
Avery, E. J., & Graham M. (2013).  Crisis Communication and Organizaitonal-Centered Situational Considerations for Management. Association for Education in Journalism & Mass Communication.
Ickowitz, T., & Palenchar M. J. (2013).  Crisis communication representations of public relations: Universities' crises and chaos theory. International PR Conference.
White, C. (2013).  Cultural Flows and Public Relations. Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. I, 233-234.
White, C. (2013).  Cultural Sensitivity in Transnational Corporate Social Responsibility. 2nd Annual CSR Communication Conference. Proceedings of the 2nd Annual CSR Communication Conference, Aarhus, Denmark.,
2011
Kaye, B. K., & Johnson T. J. (2011).  Can you teach a new blog old tricks? How blog users judge credibility of different types of blogs for information about the Iraq War. . Psychology of trust .
Park, S., & Cho M. (2011).  Celebrity charities: Effects of Celebrity Motive Attribution, Identificaiton and Issue Involvement. American Academy of Advertising.
Potnis, D. (2011).  Cell phone-enabled Empowerment of Women Earning less than $1 per Day. IEEE Technology & Society, Society on Social Implications of Technology, IEEE. 30(2), 39-45.
Lee, T., Taylor R. E., & Wonjun C. (2011).  "Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six Segment Message Strategy Wheel". Journal of Applied Communication Research. 39(1), 
Levine, K. J., Allard S., & Tenopir C. (2011).  The Changing Communications Patterns of Engineers. Proceedings of the IEEE. 99(7), 1155-1157.
Ahn, A. H. Y., Wu L., & Haley E. (2011).  The Clearer, the Better?: The Effect of Sufficient Clarification and Specificity of Risk Disclosure in Broadcast Direct-to-Consumer Advertising. AEJMC.
Roessner, A. (2011).  Coloring America's Pastime: Sporting Life's Coverage of Race & the Emergence of Baseball's Color Line. American Journalism. 28(3), 85-114.
Taylor, M. (2011).  Communication Planning.
Kotowski, M. R., & Aydeniz M. (2011).  Conceptual and Methodological Issues in the Measurement of Attitudes Towards Science. National Association for Research in Science Teaching.
Palenchar, M. J., & Freberg K. (2011).  Conceptualizing social media and mobile technologies in risk and crisis communication practices.
Palenchar, M. J. (2011).  Concluding thoughts and challenges. Management Communication Quarterly.
Chen, H., & Haley E. (2011).  Connecting Virtual World Perception to Real World Consumption, Chinese Female White- Collar Professionals' Interpretation of Product Placement in SNSs. AEJMC.
Heath, R. L., & Palenchar M. J. (2011).  Corporate (social) responsibility and issues management: Motive and rationale for issue disclosure and organizational change. (Ihlen, J., Bartlett J., & May S., Ed.).Handbook of Communication and Corporate Social Responsiblity. 316-337.

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