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CCI Research Presentations and Publications

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Filters: Keyword is Digital Technology/Internet and Author is Kim, Juran  [Clear All Filters]
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Kim, J., McMillan S. J., & Hwang J-S. (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.