CCI Research Presentations and Publications
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Filters: Keyword is Digital Technology/Internet and Author is McMahan, Carolynn [Clear All Filters]
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.(2006).
A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. Association of Internet Researchers Annual Conference.(2005).