CCI Research Presentations and Publications
The Unisphere. 32.(1972).
Academy members on the Internet: A survey of computer network use. Annual Conference of the American Academy of Advertising. 245-247.(1995).
Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.(1999).
Advertising hate on the internet. (Schumann, D. W., & Thorson E., Ed.).Internet advertising: Theory and research. 397-427.(2007).
The Age of Reasons: Motives for Using Different Components of the Internet for Political Information. (Williams, A. P., & Tedesco J. C., Ed.).The Internet Election: Perspectives on the Role of the Web in Campaign 2004. 147-167.(2006).
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.(2006).
Blog Day Afternoon: Are Blogs Stealing the Audience Away from Traditional Media Sources?. (Berenger, R. D., Ed.).CyberMedia Go To War. 315-334.(2006).
Blog Use Motivations: An Exploratory Study. (Tremayne, M., Ed.).Blogging, Citizenship, and the Future of Media. 27-148.(2007).
CD ROM in 1986. Library and Information Science Annual. 21-25.(1987).
CD-ROM, Online, and Databases on OPACs in Research Libraries: Competition or Coexistence?. Online/CD-ROM '91 Meeting,. 85-89.(1991).
College Students' Use of Home Medical Test Kit: The Prevalence of Home Pregnancy Tests and Use as Minors. (Hill, R P., & Taylor C. R., Ed.).Proceedings of the 1996 Public Policy and Marketing Conference. 57.(1996).
Communication channels and the adoption of digital libraries for electronic theses and dissertations. Joint ACM/IEEE Conference on Digital Libraries. 381.(2004).
Communication skills and assessment. (Gourley, D. R., Gourley G., & Wurtzbacher D., Ed.).Developing basic skills and knowledge base to provide Pharmaceutical care in a rapidly changing health care arena. 1-26.(1998).
Computer Networks for Information Retrieval. Proceedings of PTC '90. 601-605.(1990).
Contributions of Value Added Fields and Full Text Searching in Full Text Databases. Proceedings of the Sixth National Online Meeting. 463-470.(1985).
Database Design and Management. (Olsgaard, J. N., Ed.).Principles and Applications of Information Science for Library Professionals. 52-68.(1989).
Democracy’s Rebirth or Demise? The Influence of the Internet on Political Attitudes. (Schultz, D., Ed.).It’s Show Time! Media, Politics, and Popular Culture. 209-228.(2000).
Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.(2003).
Development of a safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults. 2003 National HIV Prevention Conference Abstract Book, M3-C0903. 59-60.(2003).
Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.(1998).