CCI Research Presentations and Publications
"Creative Communication Strategies in Cosmetic Surgery Websites: An Applicaiton of Taylor's Six- Segment Message Strategy Wheel.". Health Marketing Quarterly. 30(4),(2013).
The Clearer, the Better?: The Effect of Sufficient Clarification and Specificity of Risk Disclosure in Broadcast Direct-to-Consumer Advertising. AEJMC.(2011).
Data Sharing by Scientists: Practices and Perceptions. Public Library of Science (PLoS) ONE. 6(6),(2011).
Dealing with Conflicting Health Messages: A Qualitative Study of College Students' Understandings of Tanning and Skin Cancer Prevention Advertising Messages. AEJMC.(2011).
How to Resolve Contradictory Health Messages?: An Alternative Message Framework for Public Service Announcemnt Developers. AEJMC.(2011).
Journal Article Growth and Reading Patterns. New Review of Information Networking. 16(1), 4-22.(2011).
A Path Analytic Test of Anti-binge Drinking Public Service Announcement Effectiveness: Attitudes and intentions. Southern States Communication Association.(2011).
A Qualitative Study of College Student Responses to Conflicting Messages in Advertising: Anti-binge Drinking Public Service Announcements vs. Wine Promotion Health Messages. International Journal of Public Health. 56(3),(2011).
Embracing Change: Perceptions of E-Journals by University Faculty Members. Learned Publishing. 23(3), 44-57.(2010).
Measuring Value and Return on Investment of Academic Libraries. Serials. 23(3), 182-190.(2010).
University Investment in the Library, Phase II: An International Study of the Library's Value to the Grants Process. Library Connect White Paper.(2010).
Electronic journals and changes in scholarly article seeking and reading patterns. Aslib Proceedings. 61(1),(2009).
Electronic Journals and Changes in Scholarly Article Seeking and Reading Patterns. Aslib Proceedings. 61(1), 5-32.(2009).
Scholarly Journal Information Seeking and Reading Patterns of Faculty at Five U.S. Universities. Learned Publishing. 22 (2),(2009).
Variations in Article Seeking and Reading Patterns of Academics: What Makes a Difference?. Library & Information Science Research. 31(3),(2009).
Information-seeking behaviors of academic researchers in the Internet age: A user study in the United States, China, and Greece.. Proceedings of the 70th Annual Meeting of the American Society for Information Science & Technology.(2007).
Mining Web search behaviors: Strategies and techniques for data modeling and analysis.. Proceedings of the 70th Annual Meeting of the American Society for Information Science & Technology.(2007).
Use of digital information sources and Internet communication tools by academic researchers in US and China. Poster paper in Proceedings of the University of Tennessee College of Communication and Information 29th Annual Research Symposium.(2007).