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Strategic Uses of Alternative Media: Just the Essentials

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Reviewed in the Fall 2012 issue of the Journal of Advertising Education, 16( 2), pg. 60. Another reviewer for Reference & Research News called this work a “detailed nuts and bolts discussion,” (October, 2011). Reviewer E. Applegate, in CHOICE: Current Reviews for Academic Libraries offered a similar review saying the book is “sound and thorough, as well as easy to read and understand,” (January, 2012) pg. 933. Gale: Contemporary Authors New Revision Series (2013).