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Advertising Campaign Design: Just the Essentials

Publication Type:



Journal of Advertising Education, Volume 16, (2011)


A reviewer in Reference & Research Book News called this text a “straightforward but extensive look at the issues of campaign design and development,” (December, 2011) In a separate review appearing on Powell’s City of Books website reports this test is a “compact, yet content-rich guide,” (October 17, 2012), Gale: Contemporary Authors New Revision Series (2013).