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iPerceive: Platform Priorities And Workplace Innovation In America’s Consumer Magazine Industry

Publication Type:

Journal Article


International Symposium of Online Journalism, Volume 4, Issue 1 (2013)


This research examines magazine content creators’ perceptions about the magazine industry’s transition from print media to digital editions for tablet readers and mobile devices. This study utilizes both survey data from magazine professionals and in-depth interviews with this target group and provides a scholarly snapshot of an under-examined sector of the media industry as it negotiates workplace responsibility and routine changes following a technological disruption. By addressing this research gap and accurately conveying magazine professionals’ perceptions of both workplace innovation and organizational leadership, we can best locate and describe this industry sector within today’s vibrant technological ecosphere.