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Important University And College Policies

This website contains information that every student in the School of Advertising and Public Relations needs to know. This is intended to supplement, not replace, the information contained in the University Catalogs. You are responsible for knowing all rules and policies that affect your enrollment in courses and your progression toward meeting degree requirements at the university. Do not depend on hearsay or rumor from other students. You, and only you, are the responsible person.

You must earn at least an average grade of 2.0 for all College of Communication and Information courses that fulfill graduation and progression requirements. You must complete at least 60 hours of the minimum 120 credit hours required for the bachelor's degree at an accredited senior college and you must complete the last 30 hours of credit offered for the bachelor's degree in residence at the University of Tennessee, Knoxville. Special arrangements to allow study abroad courses, work taken at other University of Tennessee campuses, and all other requests for waiving this requirement must be approved by the dean of the college in which the student is enrolled.  During the final 30 hours, up to two courses outside a student's major may be taken at another institution as long as the student has 25% of coursework for the degree completed at the University of Tennessee, Knoxville.

Your Degree Audit Report System (DARS) will tell you which courses you need to take in order to complete the degree requirements. You may apply for graduation in My UTK after completing 90 semester hours. The university will not honor curriculum requirements that are more than six years old. See the appropriate sections of the University Catalog for further explanation of these policies.

School Policy And Services

Faculty Advisor

After completing the progression or milestone requirement for your major, you will be assigned a faculty advisor. Get to know your advisor and seek his/her advice in planning your program. Each faculty member posts office hours each semester. The school does not operate on a walk-in basis. Please phone (865) 974-3048 or come by the school office for information on scheduling an appointment with your advisor. Advisors would much rather see you before you have an unsolvable problem than after.

Academic Honesty

The University of Tennessee has published specific guidelines for student conduct (see Hilltopics) and expects the highest integrity of you. Study, preparation, and presentation should involve at all times the student’s own work. Academic honesty requires that all work presented be the student’s own work, not only on tests, but in themes, papers, homework, and class presentation, unless it has been clearly specified that work is to be a team effort.

Placement Service

The School of Advertising and Public Relations does not operate a placement bureau. You are urged to attend the resume writing and interview workshops offered by the University’s Center for Career Development and to take advantage of the Placement Service contacts. The school does send out information about full-time, part-time, and practicum positions that come to our attention. By the middle of your junior year – the first semester of your senior year at the latest – you should begin to plan your job search. Finding a job is your responsibility, but your advisor will assist you.

Comprehensive Exam         

While enrolled in Advertising 470 you may be required to take the School’s Comprehensive Exam. It is part of an overall plan to improve instruction and learning in the School’s programs. The exam is administered on a periodic basis.

Course Sequencing

The advertising curriculum is a program of highly integrated sequential courses leading to mastery of a defined body of knowledge about advertising. Each course in the sequence assumes mastery of material in a pre-requisite course. Faculty begin each course with the assumption that you bring to that course all the knowledge required for successful completion of lower-level courses. The sequence of courses is outlined below. Plan your program accordingly. Exceptions are not made.

Pre-requisites and Co-requisites for advertising courses are as follows:

  • ADVT 310 is a pre-req for ADVT 350
  • ADVT 310, 340 are pre-reqs for ADVT 360
  • ADVT 340, is a pre-req for ADVT 460 and ADVT 461
  • ADVT 380 is a co-req for ADVT 360
  • ADVT 350, ADVT 360 are pre-reqs for ADVT 450
  • ADVT 360 is a pre-req for ADVT 480
  • ADVT 450, PBRL 270 are pre-reqs for ADVT 470
  • Pre-reqs for ADVT 490 vary according to topic

Math Requirement

Advertising students are required to take Math 125 (Basic Calculus) or Math 141 (Calculus I). Please note that neither Math 130 nor Math 150 is an appropriate substitute for Math 125.