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Advertising & Public Relations Faculty Publications

White C. Using private consulting as a teaching tool. In: annual meeting of AEJMC, Public Relations. Phoenix, AZ; 2000.
McMillan SJ. Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press. In: Roberts MS, editor. Proceedings of the American Academy of Advertising. Gainesville, FL: University of Florida; 1999. 1. p. 107-114p.
Taylor RE. Six-segment message strategy wheel. In: Proceedings of the Annual Conference of the American Academy of Advertising. Albuquerque, NM; 1999. 2. 2.
Haley E, White C, Cunningham A. Branding religion: Christian consumers' understanding of Christian products. In: annual meeting of AEJMC, Advertising Division. New Orleans, La.; 1999.
McMillan SJ. Tracing the Evolution of Interactive Media and Funding Models through the Trade Press. In: Association for Education in Journalism and Mass Communication Annual Conference. New Orleans, LA; 1999.
McMillan SJ. Life Histories: An Exploration of Communication and Contradictions in Interactive Media. In: International Communication Association Annual Conference. San Francisco, CA; 1999.
White C, Kinnick K, Washington KD. Portrayal of women using computers in television commercials. In: annual meeting of AEJMC, Commission on the Status of Women. New Orleans, La.; 1999.
White C, Harmon M. How TV news programs use video news releases. In: Educators Academy of PRSA. Miami, FL; 1999.
Taylor RE. A six-segment message strategy wheel. Journal of Advertising Research. 1999;39:7-17.
Hoy M. Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. In: Proceedings of the American Academy of Advertising Conference.; 1998. 2. p. 204-213p.
McMillan SJ, Guppy M, Kunz WM, Reis R. Public Journalism: What Difference Does It Make to Editorial Content? In: Lambeth E, Meyer P, Thorson E, editors. Assessing Public Journalism. Columbia, MO: University of Missouri Press; 1998. 1. p. 178-190p.
McMillan SJ. The Role of Advertising in New Media: A Historical Analysis of Radio with Comparisons to Computer-Mediated Communication. In: Muehling DD, editor. Proceedings of the American Academy of Advertising. Pullman, WA: Washington State University; 1998. 1. p. 157-166p.
Taylor RE. Advertising self-regulation in the European Union: The role of the European advertising standards alliance. In: Proceedings of the Annual Conference of the American Academy of Advertising. Lexington, KY; 1998. 5. p. 5-8p.
Hoy M, Morrison M, Punyapiroje C. Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. In: Association for Education in Journalism and Mass Communication, Advertising Research Division. Baltimore, MD; 1998.
McMillan SJ. Using the Internet for Content Analysis and Survey Research. In: University of Tennessee College of Communications 20th Annual Communications Research Symposium. Knoxville, TN; 1998.
White C. Anxiety as a factor in Internet adoption. In: College of Communications Research Symposium. Knoxville, TN; 1998.
McMillan SJ. Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Communication. 1998;4:Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.
Taylor RE. Inside the BVP: A qualitative study of French advertising self-regulation. In: Proceedings of the Annual Conference of the American Academy of Advertising. St. Louis; 1997. 4. p. 45-49p.
Haley E, White C. An integrated communications course for advertising and public relations majors. In: Annual Conference of the American Academy of Advertising. Vancouver, B. C.; 1996. 2. p. 220-226p.
McMillan SJ. Radio and Online Communication: Historical Parallels in Developmental Metaphors and Models of Financial Support. In: Wilcox GB, editor. Proceedings of the American Academy of Advertising. Austin, TX: University of Texas; 1996. 9. p. 94-99p.
Taylor RE. Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. In: Proceedings of the Annual Conference of the American Academy of Advertising. Vancouver, BC; 1996. 7. p. 75-80p.
McMillan SJ, Campbell KB. Online Cities: Are They Building a Virtual Public Sphere or Expanding Consumption Communities?. In: Association for Education in Journalism and Mass Communication Annual Conference. Anaheim, CA; 1996.
McMillan SJ, Guppy M, Kunz WM, Reis R. A Defining Moment: Who Says What about Public Journalism. In: Association for Education in Journalism and Mass Communication Annual Conference. Anaheim, CA; 1996.
McMillan SJ. Writing as Theater: The Marketing of the Digital Word. In: Association for Education in Journalism and Mass Communication Annual Conference. Anaheim, CA; 1996.
McMillan SJ, Merskin DL. Personal Comfort and Personal Care Products: A Survey of Women's Dependency on Advertising. In: Association for Education in Journalism and Mass Communication Annual Conference. Anaheim, CA; 1996.
White C. Mass communication faculty on the Internet: Impact on productivity and collaboration. In: Media Management and Economics Division and Communication Technology and Policy Division of AEJMC. Las Cruces, N.M.; 1996.
Haley E, Hovland R. Closer scrutiny? Recent trends in supreme court commercial speech decisions. In: Annual Conference of the American Academy of Advertising.; 1995. 1. p. 199-204p.
Haley E. Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. In: Proceedings of the 1995 Conference of the American Academy of Advertising.; 1995. 1. p. 119-128p.
Hovland R, Haley E. Recent district court decisions and the status of commercial speech decisions. In: Proceedings of the Annual Conference of The American Academy of Advertising.; 1995. 2. p. 205-209p.
Hoy M, Haley E. Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. In: Ellen P S, Kaufman PJ, editors. Proceedings of the 1995 Marketing and Public Policy Conference.; 1995. 1. 153.
Taylor RE, Hoy M. The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. In: Proceedings of the Annual Conference of the American Academy of Advertising. Norfolk, VA; 1995. 3. p. 36-42p.
White C. Academy members on the Internet: A survey of computer network use. In: Annual Conference of the American Academy of Advertising. Norfolk, Va.; 1995. 2. p. 245-247p.

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