Advertising & Public Relations Faculty Publications
Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods. In: Annual of the American Academy of Advertising.; 2004. 2. p. 241-246p.
What’s so funny about public relations? An analysis of PR jokes and cartoons. In: 7th annual International Public Relations Research Conference. Miami, Fla; 2004.
Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 2004;23:170-182.
Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. In: Proceedings of the Annual Conference of the American Academy of Advertising. Denver, Co.; 2003. 3. p. 39-40p.
The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. In: Marketing and Public Policy Conference. Washington, D.C.; 2003.
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. In: Association for Education in Journalism and Mass Communication Annual Conference. Kansas City, KS; 2003.
Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. In: University of Tennessee College of Communication 25th Annual Communications Research Symposium. Knoxville, TN; 2003.
Sustained strategic risk communication: A longitudinal analysis of community’s zones of meaning. .. In: Association for Education in Journalism and Mass Communication. Kansas City, MO; 2003.
Strategic risk communication: A longitudinal analysis of a community’s emergency response awareness and practices.. In: National Communication Association. Miami, FL; 2003.
Strategic risk communication and community relations: An analysis of sustained emergency response campaigns.. In: International, Interdisciplinary Public Relations Research Conference. Miami, FL; 2003.
Dot.com Fever: Deconstructing the boom and the bust. In: International Communication Association Annual Conference. San Diego, Calif.; 2003.
Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices. Mass Media and Society. 2003;6:175-190.
Consumer Privacy and Security Protection on Church Websites: Reasons for Concern,. Journal of Public Policy and Marketing. 2003;22:58-70.
Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 2003;43:400-409.
Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 2003;7:5-20.
Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 2003;32:7-16.
Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, and Systems. In: Liverow L, Livingstone S, editors. Handbook of New Media. London: Sage; 2002. 1. p. 162-182p.
Qualitative Theory and Method. In: Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, CA: Sage; 2002.
Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. In: Proceedings of the Annual Conference of the American Academy of Advertising. Jacksonville, FL; 2002. 3. p. 3-7p.
Compulsive Buying and Credit Card Usage Among College Students. In: Hawaii International Conference on Social Sciences.; 2002.
E-vangelism: Online Privacy and Security Considerations for Church Websites. In: Marketing and Public Policy Conference.; 2002.
An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. In: Public Policy Conference.; 2002.
For Women Only: McCalls answers readers questions about advertising. In: 32nd Popular Culture Association Annual Conference. Toronto, Canada; 2002.
The Integration of Account Planning in U.S. Advertising Agencies. In: Association for Education in Journalism and Mass Communication conference. Miami Beach, FL; 2002.
Look through rose-colored glasses: Examining advertising through the world of advertising. In: 32nd Popular Culture Association Annual Conference. Toronto, Canada; 2002.
The media and the mindset: media coverage of Dot.com performance. In: 24th Annual College of Communication Research Symposium. Knoxville, Tenn; 2002.
A Four-Part Model of Cyber-Interactivity: Some Cyber-Places are More Interactive Than Others. New Media and Society. 2002;4:271-291.
Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China. Journal of Intercultural Communication Research. 2002;31:107-125.
Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 2002;31:41-54.
Longevity of Websites and Interactive Advertising Communication. Journal of Interactive Advertising. 2002;2:Available online: http://jiad.org.
Another piece in the risk communication model: An analysis of risk communication process and communication content. Journal of Public Relations Research,. 2002;14:127-158.
Inside the Asociación de Autocontrol de la Publicidad: A qualitative study of advertising self-regulation in Spain. Journal of Intercultural Communication Research. 2002;31:181-190.
Branding religion: Christian consumers' understanding of Christian products. In: Stout DA, Buddenbaum JM, editors. Religion and Popular Culture: Studies on the Interaction of Worldviews. Ames, Iowa: Iowa State University Press; 2001. 2. p. 269-288p.
Survivors: A Qualitative Study of Web Sites that Endure. In: Taylor CR, editor. Proceedings of the American Academy of Advertising. Villanova, PA: Villanova University; 2001. 1. p. 101-107p.
Preliminary Results From a Study of How Account Planning is and Should be Evaluated. In: Taylor CR, editor. Proceedings of the 2001 Annual Conference of the American Academy of Advertising. Vol 175-182. St. Louis, MO: American Academy of Advertising; 2001.
Media coverage of risk events: A framing comparison of two fatal manufacturing accidents. In: Association for Education in Journalism and Mass Communication. Washington, D.C.; 2001.
Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites. Journal of Computer Mediated Communication. 2001;6:Available online: http://www.ascusc.org/jcmc/vol6/issue3/mcmillan.html.
What the Real World Really Wants: An Analysis of Advertising Employment Ads. Journal of Advertising Education. 2001;5:9-21.
Virtual Community: Boundary Crossings at Health-Related Web Sites. Electronic Journal of Communication/La Revue Electronique de Communication. 2001;11:Available: http://www.cios.org/getfile/mcmill_v11n201.
For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 2001;24:183-196.
The usefulness of consulting as a teaching tool. Journalism & Mass Communication Educator. 2001;55:31-41.
Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. In: Bone P F, France K R, Wiener JL, editors. Marketing and Public Policy Proceedings 2000. Vol 10. Chicago: American Marketing Association; 2000. 6. p. 66-67p.
Interactivity Is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site. In: Shaver M A, editor. Proceedings of the American Academy of Advertising. East Lansing, MI: Michigan State University; 2000. 7. p. 71-78p.
Infomercial marketer adherence to self-regulatory standards: A content analysis. In: Annual Conference of the American Academy of Advertising.; 2000.
What Is Interactivity and What Does It Do?. In: Association of Education in Journalism and Mass Communication Annual Conference. Phoenix, AZ; 2000.
Interactivity and Health-Related Web Sites. In: National Communication Association Annual Conference. Seattle, WA; 2000.
Super.Com: An analysis of message strategies utilized in super bowl ads. In: annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions. Phoenix, AZ; 2000.
Examining the dynamics of symmetry: Roles of uncertainty and control in predicting support of companies that create risks. In: International Communication Association. Acapulco, Mexico; 2000.
Another piece in the risk communication model: An analysis of risk communication process and communication content. In: National Communication Association. Seattle, WA; 2000.