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Advertising & Public Relations Faculty Publications

Taylor M, Kent ML. Evolving Rural Radio in Liberia: Challenges and Opportunities for Paricipatory Empowerment. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
Taylor M, Doerfel ML. Examining the Inter Organizational Relationships that Build Civil Society: Evidence from Zagreb, Croatia. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
White C. Brands and National Image: The Potential of Corporate Diplomacy. In: European Public Relations Research and Education Association Congress. Leeds, England; 2011.
Palenchar MJ. Concluding thoughts and challenges. Management Communication Quarterly. 2011.
Palenchar MJ. Risk communication. In: Heath RL, editor. Handbook of Public Relations. 2nd ed. Sage; 2010. 4. p. 447-460p.
Taylor M. Toward a holistic organizational approach to crisis. In: Theoretical and practical developments in crisis communication: Defining and advancing an emerging field. New York: Blackwell; 2010. 6. p. 698-704p.
Taylor M. Organizational use of new communication technologies in product recall crises. In: Theoretical and practical developments in crisis communication: Defining and advancing an emerging field. New York: Blackwell; 2010. 4. p. 410-421p.
Taylor M. Public relations in the enactment of civil society. In: Handbook of Public relations II. Thousand Oaks, CA: Sage; 2010. 5. p. 5-12p.
Cho M. Understanding benefits corporate donors expect from their contributions based on the mixed- motive model. In: Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA). Alexandria, VA; 2010.
Haley E, McMillan SJ. The Reach of Advertising Scholars' Research. In: American Academy of Advertising. Minneapolis, MN; 2010.
Taylor M, Kent ML. Roadmap for Revisions: Using Content Analysis to Improve Writing Outcomes. In: Association of Educators in Journalism and Mass Communication.; 2010.
Taylor M, Kent ML. Reconciling the Co Creational and Functional Approaches to Public Relations. In: National Communication Association (NCA). San Francisco, CA; 2010.
Taylor M, Yang A. Chinese Activist Organizations' Web Sites: Education, not Activation. In: International Communication Association (ICA). Singapore; 2010.

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