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Advertising & Public Relations Faculty Publications

Haley E. "Involvement". In: Advertising Theory. New York: Routledge Taylor & Francis Group; 2012. 1. p. 120-132p.
Palenchar MJ, Freberg K. Emergency management planning: Risk, crisis, issues and social media. In: Pre-crisis planning, communication and management: Preparing for the inevitable. New York, NY: Peter Lang; 2012. 1. p. 147-170p.
Palenchar MJ, Motta BH. Risk communication and environmental challenges: Right to know as a core value for behavioral change. In: Exploring the ethical dimensions of Organizational Environmental Communication. New York, NY: Peter Lang; 2012.
Palenchar MJ. Right to know and risk communication: Implications of risk equity. In: Culture, social class and race in public relations. Lexington Books; 2012. 1. p. 189-204p.
Taylor M. Corporate social responsibility communication campaigns. In: Communication campaigns. 4th ed. Thousand Oaks, CA: Sage; 2012. 2. p. 261-274p.
Taylor M, Pampaloni A. What Happened to the Image of Image in Public Relations?. In: International Association of Business Disciplines (IABD). Long Beach, CA; 2012.
White C. Global Corporate Citizenship and Social Responsibility: Insights from the C-Suite. In: 15th annual International Public Relations Research Conference. Miami; 2012.
Palenchar MJ, Hocke TM, Heath RL. Risk communication and corporate social responsibility: The essence of sound management for risk bearers, generators and arbiters. In: Ihlen J, Bartlett J, May S, editors. Handbook of Communication and Corporate Social Responsibilty. Malaysia: Wiley-Blackwell; 2011. 1. p. 188-207p.
Taylor RE. Qualitative Interviewing. In: Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, CA: Sage; 2011.
Taylor M. Building social capital through rhetoric and public relations. In: Management Communication Quarterly. Vol 25.; 2011. 4. p. 436-454p.
Taylor RE. "Six Strategies in Six Minutes". In: Advertising Principles and Practice. Pearson, Prentice Hall ; 2011. 2. 238.
Avery EJ, Hocke TM. Quiet, Creeping, and Sudden?!: Exploring Public Information Officers' Definitions of Health Crisis. In: Association for Education in Journalism and Mass Communication. St. Louis; 2011.
Palenchar MJ, Freberg K. Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. In: International Conference on Corporate Reputation, Brand Identity and Competitiveness. New Orleans, LA; 2011.
Taylor M, Kent ML. Evolving Rural Radio in Liberia: Challenges and Opportunities for Paricipatory Empowerment. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.

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