Advertising & Public Relations Faculty Publications
Government public relations and social media: An analysis of the perceptions and trends of social media use at the local government level. Public Relations Journal. 2013;7.
Perceptions of public relations students' empowerment, faculty interaction, and perceived relationship investment as determinants of relaitonship quality with their academic department. Journalism & Mass Communication Educator. 2013;68(3).
Course Scheduling as a Strategic Initiative: Using Technology Tools and Timetable Data to Enhance Student Success. College & University. 2013;88(4).
Posting, Lurking and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Conten. Journal of Interactive Advertising. 2013.
Strategic risk communication: Adding value to society. Public relations. 2013;4.
Acceptance of democracy and public relations: Attitudes in a transitional country. Public Relations Review. 2013;39.
Public relations and democracy.; 2013.
"Involvement". In: Advertising Theory. New York: Routledge Taylor & Francis Group; 2012. 1. p. 120-132p.
Right to know and risk communication: Implications of risk equity. In: Culture, social class and race in public relations. Lexington Books; 2012. 1. p. 189-204p.
Emergency management planning: Risk, crisis, issues and social media. In: Pre-crisis planning, communication and management: Preparing for the inevitable. New York, NY: Peter Lang; 2012. 1. p. 147-170p.
Risk communication and environmental challenges: Right to know as a core value for behavioral change. In: Exploring the ethical dimensions of Organizational Environmental Communication. New York, NY: Peter Lang; 2012.
Corporate social responsibility communication campaigns. In: Communication campaigns. 4th ed. Thousand Oaks, CA: Sage; 2012. 2. p. 261-274p.
Assessing a Leadership and Mentoring Program at the University of Tennessee. In: Atchley K, editor. Mentoring Institute Mentoring Conference.; 2012.
Use of Data for Identifying and Resolving Structural Barriers to Graduation. In: AACRAO Strategic Management Conference.; 2012.
What Happened to the Image of Image in Public Relations?. In: International Association of Business Disciplines (IABD). Long Beach, CA; 2012.
The Effects of Organizational Twitter Interactivity Organization- Public Relationships. In: International Communication Association (ICA). Phoenix, AZ; 2012.
Toward A Model of Contextualizing Organizational Relationships: A Network Exology Framework. In: National Communication Association (NCA). Orlando, FL; 2012.
Global Corporate Citizenship and Social Responsibility: Insights from the C-Suite. In: 15th annual International Public Relations Research Conference. Miami; 2012.
Partnering with parents: Suggestions for food marketers and retailers in the ongiong childhood obesity debate. Journal of Food Products Marketing. 2012;18(2).
Media frames and ethnic minority women in Korea: Expanding a generic frame in minority studies. Asian Journal of Women's Studies. 2012;18(4).
Trends in food attitudes and behaviors among adults with 6-11 year old children. The Journal of Consumer Affairs. 2012.
"CARU Weighs In: An Analysis of a Decade of Food and Beverage Cases". International Journal of Advertising. 2012;31(2).
The evolution of self- regulation in food advertising: An analysis of CARU cases from 2000- 2010. International Journal of Advertising. 2012;31(2).
Let Me In: A Document Analysis of Esssays Written by Applicants to an Advertising Degree Program. Journal of Advertising Education. 2012;16(1).
Brands and National Image: An Exploration of Inverse Country-of-Origin Effect. Place Branding and Public Diplomacy . 2012;8:110-118.
Activist Efforts of the Center for Media and Democracy to affect FCC policy for video news releases. Public Relations Review. 2012;38(1):76-82.
Advertising Campaign Design: Just the Essentials. Vol 16.; 2011.
Risk communication and corporate social responsibility: The essence of sound management for risk bearers, generators and arbiters. In: Ihlen J, Bartlett J, May S, editors. Handbook of Communication and Corporate Social Responsibilty. Malaysia: Wiley-Blackwell; 2011. 1. p. 188-207p.
"Six Strategies in Six Minutes". In: Advertising Principles and Practice. Pearson, Prentice Hall ; 2011. 2. 238.
Building social capital through rhetoric and public relations. In: Management Communication Quarterly. Vol 25.; 2011. 4. p. 436-454p.
Qualitative Interviewing. In: Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, CA: Sage; 2011.
Quiet, Creeping, and Sudden?!: Exploring Public Information Officers' Definitions of Health Crisis. In: Association for Education in Journalism and Mass Communication. St. Louis; 2011.
"Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". In: Marketing and Public Policy Conference. Washington, DC; 2011.
Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. In: International Conference on Corporate Reputation, Brand Identity and Competitiveness. New Orleans, LA; 2011.
Public relations and social media: Decentralizing control and power in risk and crisis communication. In: International PR conference. Barcelona, Spain; 2011.
Social media and mobile technologies implemented in risk and crisis communication practices. In: International Public Relations Research Conference. Miami, FL; 2011.
Evolving Rural Radio in Liberia: Challenges and Opportunities for Paricipatory Empowerment. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
Examining the Inter Organizational Relationships that Build Civil Society: Evidence from Zagreb, Croatia. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
Measuring Media Development: Roles for Media Development Organizations, Reserachers and Educators. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
A Relational Approach to Public Diplomacy in a Multipolar World: Understanding the U.S.- China- Russia Relationship Concerning Libya through the People's Daily Newspaper. In: Future of U.S.- Chinese Media Communication and Public Diplomacy in a Post- Crisis World Conference. Amherst, MA; 2011.