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Advertising & Public Relations Faculty Publications

Haley E, Taylor RE, Morrison M. How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 2014;35.
Taylor M, Kent ML. Dialogic engagement: Clarifying foundational concepts. Journal of Public Relations Research. 2014;26:384-398 .
Palenchar MJ. Risk communication. In: Encyclopedia of public relations. Vol 2. 2nd ed. Thousand Oaks, CA: Sage; 2013. 8. p. 804-806p.
Palenchar MJ. Right to know. In: Encyclopedia of public relations. Vol 2. 2nd ed. Thousand Oaks, CA: Sage; 2013. 8. 804.
Palenchar MJ. Infrastructural risk communication. In: Encyclopedia of public relations. Vol 13. 2nd ed. Thousand Oaks, CA: Sage; 2013. 4. p. 453-455p.
Palenchar MJ. Shelter- in- place. In: Encyclopedia of crisis management. Thousand Oaks, CA: Sage; 2013.
Palenchar MJ, Freberg K. Conceptualizing social media and mobile technologies in risk and crisis communication practices. In: Mobile media practices, presence and politics: The challenges of being seamlessly mobile. New York, NY: Routledge; 2013.
Palenchar MJ. Front groups. In: Encyclopedia of public relations. Vol 1. 2nd ed. Thousand Oaks, CA: Sage; 2013. 3. p. 367-368p.
Palenchar MJ. Public relations. In: Encyclopedia of crisis management. Thousand Oaks, CA: Sage; 2013.
Palenchar MJ. Citizens advisory committee/panels. In: Encyclopedia of public relations. Vol 1. 2nd ed. Thousand Oaks, CA: Sage; 2013. 1. p. 117-118p.
Palenchar MJ. Social construction of reality theory. In: Encyclopedia of public relations. Vol 2. 2nd ed. Thousand Oaks, CA: Sage; 2013. 8. p. 839-841p.
Taylor M. Non-governmental organizations. In: Encyclopedia of public relations. Thousand Oaks, CA: Sage; 2013. 6. p. 614-616p.
Taylor M. Intercultural communication. In: Encyclopedia of public relations. Thousand Oaks, CA: Sage; 2013. 4. p. 462-464p.
Taylor M. Hearings. In: Encyclopedia of public relations. Thousand Oaks, CA: Sage; 2013. 4. p. 416-418p.
Taylor M. Government relations. In: Encylopedia of public relations. Thousand Oaks, CA: Sage; 2013. 4. p. 402-405p.
Taylor M, Kent ML. Building and measuring sustainable networks of organizations and social capital: Post war public diplomacy in Croatia. In: Relational, networked, and collaboratieve approaches to public diplomacy. New York: Routledge; 2013. 1. p. 103-116p.
Taylor M. Civil society. In: Encyclopedia of public relations II. Thousand Oaks, CA: Sage; 2013. 1. p. 120-122p.
Taylor M, Kent ML, Saffer AJ. Using Inoculation Theory in public relations messages: Preparing the audience for arguments to be made later. In: Casing Persuasive Communication. C. J. Liberman ed. New York: Kendall Hunt; 2013. 1. p. 127-144p.
White C. Video News Releases. In: Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. Vol 2. Thousand Oaks, California: Sage Publications; 2013. 9. p. 960-962p.
White C. Cause-related Marketing. In: Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. Vol I. Thousand Oaks, California: Sage Publications; 2013. 1. p. 102-103p.
White C. Cultural Flows and Public Relations. In: Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. Vol I. 2nd ed. Thousand Oaks, California: Sage Publications; 2013. 2. p. 233-234p.
Avery EJ, Graham M. Crisis Communication and Organizaitonal-Centered Situational Considerations for Management. In: Association for Education in Journalism & Mass Communication. Washington, D.C.; 2013.
Hoy M. "Exploring Eyetracking for Marketing and Public Policy Research" . In: Marketing and Public Policy Conference. Washington, DC; 2013.
White C, Radic D. Comparative Public Diplomacy: International Public Relations of Countries in Transition. In: European Public Relations Research and Education Association Congress. Barcelona, Spain; 2013.
White C. Cultural Sensitivity in Transnational Corporate Social Responsibility. Vol Proceedings of the 2nd Annual CSR Communication Conference, Aarhus, Denmark.; 2013.

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