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2019 MAIP Application

MAIP LogoThe 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry-level advertising professionals with prestigious advertising agencies. Learn more about the 2019 MAIP Student Application.

Please review the Agency Department/Position Descriptions to help you determine the areas of greatest interest to you. On the MAIP application, you will be asked to indicate your top choices.

 

 

APPLICATION PROCESS

  1. Review the #MAIP2019 Application Checklist to make sure you have everything you need.
  2. Submit your $25 application fee on this page.
  3. Once you submit your payment, you will receive a link directing you to the next step of the application process.
  4. 2019 MAIP application and all required attachments must be submitted online via MAIP Alumniq (you will receive the link once you’ve made payment). Hard copies of the application will not be accepted.

 

APPLICATION DEADLINE: Friday, October 26, 2018. Recommendation letters due Friday, October 19, 2018.

If you encounter any issues while submitting your application online, please contact Gloria Lin at glin@aaaa.org.

 

https://www.aaaa.org/event/2019-maip-student-application/

 

 

More MAIP stories:

Tristiny Bell

Laura Gamo

Joshua Oliver 

 

Faculty Spotlight: Dr. Beth Foster

Faculty Spotlight: Dr. Beth Foster

Dr. Beth FosterWith 12 years of dedication to the University of Tennessee and its students, Dr. Elizabeth Avery Foster has been promoted to Professor. With a desire to form meaningful student relationships while conducting public health research, Foster positively impacts the lives of all individuals she encounters.

Despite her new promotion, Foster did not always plan on pursuing a career in academia. Originally a marketing major, she decided to change her career path to public relations because she was more interested in managing relationships. Foster completed her undergraduate studies at the University of Georgia before going on to receive a master’s degree in communications at Wake Forest University. At this point in her education, Foster had full intentions of being a lobbyist in Washington D.C. due to her interest in public health. However, her plans began to transform when she was given the opportunity to teach and research during her graduate program. “I realized how much I loved getting to know the students and their unique personalities. It was so rewarding to teach them skills that I knew they would use in their careers,” said Foster.

She went on to complete her PhD in mass communications at the University of Georgia. “After graduating, I took my first job at UT, and the rest is history,” Foster jokingly recalled. While teaching at UT, Foster pursues her passion for public health by conducting research on a variety of topics, including Zika virus and the opioid epidemic. The university’s proximity to the health disparities in East Tennessee fuels Foster’s desire to make a change. “I have this sense of responsibility to make life better for those people. I love doing research that could make a social difference,” said Foster.

While Foster’s research continues to impact communities around the world, positively influencing students’ lives is her priority. Her contagious enthusiasm and caring personality cultivate a welcoming classroom environment that encourages students to discover their passions in the field of public relations. When asked about her favorite aspect of teaching, Foster states, “My position is a huge privilege and a huge responsibility. Our students have incredible initiative, but they are faced with more pressure than ever before. I try to provide some balance by supporting my students while pushing them to get out of their comfort zone.”

Although Foster has reached one of her biggest goals by being promoted to Professor, her work is not done. She plans to focus more of her energy on studying public health issues at a deeper and broader level with the hope that she will continue to use her platform to positively impact individuals around the world, while simultaneously inspiring this same passion for public relations within her students.

Cara Hunter Joins ADPR as Social Media Intern

 
Cara Cara HunterHunter joins the School of Advertising & Public Relations as the new social media intern. Cara is currently a junior at the University of Tennessee while pursuing a bachelor’s degree in public relations. In addition to her internship, Cara spends a large portion of her time as the assistant vice president of recruitment for the Panhellenic Council and as the sisterhood chair for Phi Mu while  simultaneously completing academic and extracurricular work for the Chancellor’s Honors Program
 
While working with ADPR, Cara plans to bring a positive and refreshing voice to various social media platforms. She hopes to utilize her personal connection to the program to create a meaningful presence on social  media that encourages ADPR students to engage and enjoy.
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Dr. Maureen Taylor Named to Pretigious ICA Fellow

Maureen Taylor

Dr. Maureen Taylor, became the Director for the School of Advertising and Public Relations in 2015. This summer at the International Communication Association (ICA) conference she was name was the ICA Felllow. This distinction is one of the top in the field of Public Relations.

“I’m humbled and honored to be named an ICA Fellow,” said Taylor. “Becoming part of this legendary group of communication scholars, provides me with even greater inspiration to contribute, serve and lead.”

The faculty and staff of The School of Advertising and Public Relations, would like to congratulate her on this occassion. For more information, please see her featured on the College of Communications and Information website here.

 

Laura Gamo ('18) Featured in Torchbearer Magazine

Laura GamoLaura Gamo was born in Colombia and moved with her family to Florida when she was six. After receiving her bachelor’s degree from the University of North Carolina in 2016, she started her master’s studies in UT’s School of Advertising and Public Relations as the graduate assistant to the Chancellor's Honors Program. Laura received an award from the Sammie Lynn Puett Endowment in Public Relations.

“I am finding my truth through words,” says Gamo. “As a woman of color and an immigrant to this country, I’ve become a unique hybrid as a student, an individual, and a professional. Having struggled to learn a new language and integrate myself into a host culture, I know the value of communicating with others and expressing ideas. More importantly, I recognize the need to empower and activate the voices of those who might be underrepresented or misunderstood."

"I am extremely grateful for the assistantship that is enabling me to work toward these goals.”


In 2017, Gamo was selected from candidates across the country for a Multicultural Advertising Intern Program (MAIP) fellowship by the American Association of Advertising Agencies. In addition to her full-time paid summer internship at R/GA in New York City, she participated in a virtual training series and in weekly agency-sponsored professional development workshops focused on the host agencies’ culture, work, skills, and expertise. As of January 2018, she is a public relations intern at The Tombras Group in Knoxville.

To read the rest of the story visit here.

Previous story on Laura Gamo ('18).

Carol Poston Pays it Forward

Carol PostonEach spring, when Advertising students are awarded the Carol Poston Scholarship they gain something much more valuable than a scholarship. They gain a lifelong mentor.

CCI BOV member Carol Poston (AD ’81) is committed to paying forward all of the support and professional development she gained while at UT. Carol is the Senior Manager of Strategic Marketing Services at LifePoint Health in Brentwood, Tennessee.

“I had a great experience in the Department of Advertising, and I am proud to help anyone who is graduating from UT,” said Poston.

Read the rest of the story here.

 

 

 

 

 

 

 

 

 

 

Joshua Oliver ('18) Advertising Student Spotlight

Oliver and Poole Joshua Oliver dreamed of many careers as a kid growing up in Memphis; architect, actor, and ultimately, ad man. He found his home in the UT School of Advertising and Public Relations with a major in advertising and a minor in business with the guidance of a teacher/mentor at White Station High School.

Oliver will graduate with his degree in May and travel to New York City for the second summer in a row to participate in the American Association of Advertising Agencies’ Multicultural Advertising Intern Program (MAIP). Upon completion of his internship, he hopes to land a full-time position in the advertising industry.

“I hope one day to be in a position to give back to my Mother,” said Oliver. “She raised us in a single-parent household that was filled with joy, laughter and music. She was my inspiration to come to UT as a first-generation college student. Her unyielding support has encouraged me throughout my college career. She even earned her degree back in Memphis while I was in Knoxville working on mine!”

Oliver knew he had found his home with a career in advertising during the Spring semester of his freshman year. “I had a class with Professor Eric Haley where he outlined for us in his third lecture the structure and job functions within a typical ad agency,” remarked Oliver. “I saw myself there. Every single job he outlined within an ad agency was something I could be enthusiastic about.”

Read the rest of the story here.

Joshua Oliver MAIP.

Joshua Oliver Biography.

 

Chancellor's Citation Awards

The School of Advertising and Public Relations had numerous students recognized during the 2018 Chancellor's Honors Banquet. This banquet held on April 17, 2018 honored students from across the campus. Congratulations to each of our winners. To see a full list of winners from across CCI, visit here.

Extraordinary Campus Leadership and Service (see https://honorsbanquet.utk.edu/2018-extraordinary-campus-leadership-and-service/)

  • Kiah Albritton, Public Relations

Top Collegiate Scholar  (see https://honorsbanquet.utk.edu/2018-top-collegiate-scholar-awards/)

  • Madison Mayfield, Public Relations

Extraordinary Academic Achievement (see https://honorsbanquet.utk.edu/2018-extraordinary-academic-achievement/)

  • Mary Ann Baker, Advertising
  • Matt Batson, Advertising
  • Austin Byerly, Public Relations
  • Ayla Eubanks, Public Relations
  • Joan Hargett, Advertising
  • Madison Mayfield, Public Relations
  • Jarrod Nelson, Public Relations
  • Whitney Padgett, Public Relations
  • Hannah Price, Public Relations

Extraordinary Professional Promise (see https://honorsbanquet.utk.edu/2018-extraordinary-professional-promise/)

  • Caroline Beach, Advertising
  • Austin Byerly, Public Relations
  • Ayla Eubanks, Public Relations
  • Mike Folks, Advertising
  • Laura Gamo, M.S. in Communication & Information
  • Madison Mayfield, Public Relations
  • Katie Mitchell, Communication Studies
  • Jarrod Nelson, Public Relations
  • Josh Oliver, Advertising
  • Lauren Parrish, Advertising
  • Kathryn Truppo, Advertising
  • Xiaojia Zeng, M.S. in Communication & Information

ADPR Goes to Nashville

ADPR Nashville Group Earlier this month, 25 UT advertising and public relations students traveled to Nashville to network with alumni and learn about various types of advertising and public relations opportunities.

Students were accompanied by Maureen Taylor, director of the School of Advertising and Public Relations, and Lauren Ziegler, school coordinator.

“UT’s School of Advertising and Public Relations has so many great alumni who are passionate about helping current students,” Taylor said. “These types of trips help build relationships among students and alumni.”

Students were introduced to the strong alumni network in Nashville. The students met with a panel at the Country Music Association to learn about the work that goes into CMA Fest. The panel featured members of CMA’s marketing team, including UT alumna Mary Overend, the senior marketing manager.

Read the rest of the story on UT Campus News.

Patrick Wells ('14) Featured in Torchbearer

Patrick WellsSweet Success

by advertising student Andrew Kochamba.

As Southern traditions go, having a MoonPie with an RC Cola is right up there with biscuits and gravy or football on Saturdays. In 2017, Patrick Wells (’14) launched MoonPie into the national spotlight with his viral work on the brand’s social media.

Though the graham cracker, marshmallow, and chocolate treat is a classic snack brand (which has expanded to multiple flavors over time) its digital strategy was due for an update.

Working for the Tombras Group, an advertising agency with a Knoxville office, Wells helped launch a campaign for MoonPie to attract millennials.

“Our approach was to simply be different and find a way to do it that seemed effortless from the outside,” Wells says. “A lot of brands still rely on the soft sell, but people see past that now, so we’re either a blatant ironic oversell or no sell at all. It’s such a fun brand, and it would be an injustice to be anything but fun.”

To read more please follow this link.

 

Alumni Spotlight: Kaily Groover ('16)

Alumni Spotlight: Kaily Groover

Kaily Groover

Less than a month after graduating from the College of Communication and Information, Kaily Groover is a Paid Media Account Coordinator for Cohn & Wolfe in New York City. Hear from Kaity below:

In my new role, I will be elevating her clients’ paid media strategies, executing digital advertising practices and using innovative tactics to bolster the reach of earned and owned media. As part of the application screening process, I took part in a series of Skype interviews and had to submit a large final project. The project included creating an original 14-month paid media campaign consisting of eight different strategies and a $250,000 budget. There was stiff competition for the position and I am so grateful that both my experiences and education at UT equipped me with the skills needed to get to the Big Apple. The knowledge I gained from both Dr. Cho's PR 470 cases class and Laura Mansfield's PR 420 writing class were central in preparing me for this application process and, ultimately, this industry. Both professors aimed to replicate a real life experience in the classroom, and encouraged my classmates and me to focus on crafting excellent products rather than on working toward a desired letter grade.

Additionally, I really appreciated getting the chance to participate in a U.S. Diplomacy Lab with Journalism Professor Stuart Brotman for the U.S. Department of State. Through that project, I was able to provide analysis and recommendations on how U.S. embassies can and should use social media to reach public diplomacy goals. I also interned in Sydney, Australia with the CCI Global Scholars Program, assisting media and public relations for Sportscraft’s unveiling of Australia’s 2016 summer Olympic outfits.

If I had one piece of advice for underclassman, it would be to insert an internship experience into their schedule as early as possible. I am confident that the five internships I held during school contributed to my preparation and success in finding a job. During my senior year, I worked as an account coordinatorat a boutique agency. Due to previous internship experience and some self-taught skills, I quickly became the “go-to” person for the agency’s paid media initiatives. My most successful and enjoyable project was a holiday influencer and paid social media campaign, which tripled the client’s year-to-date (YTD) sales over a five-week period.

I am delighted to start a job that will intellectually challenge me in a city I've dreamed about. Cohn & Wolfe has earned many accolades in the communications industry and holds a strong focus on innovative approaches— something I really appreciate. I’m looking forward to representing UT's PR and Advertising department in the Big Apple and beyond!

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Student Spotlight: Joshua Oliver

Student Spotlight: Joshua Oliver

Written by Laura Gamo, MS Student in the School of Advertising & Public Relations

Q: Tell us a little bit about yourself and about your experience this summer. Laura Gamo, Tristiny Bell, and Joshua Oliver

I am a senior here at the University of Tennessee at Knoxville, originally from Memphis, TN. I am majoring in Advertising with a double minor in Business Administration and Psychology. I hold various leadership positions across campus, and at the core of those organizations, I have an opportunity to advocate for and create inclusive environments for conversations about difference and diversity. Whether that is facilitating workshops as a Diversity Educator or planning events for the Black Student Union, I can utilize my passion for diversity and inclusion to serve these organizations and the surrounding community.

I saw the Multicultural Advertising Intern Program, or MAIP, as an opportunity to continue this work, specifically within the ad industry. From the second I learned more about advertising, early in my college career, I fell in love with this industry. When I was selected as a MAIP 2017 Fellow, I was honored and ready for the challenge. I had the privilege of working for TBWA\WorldHealth where I worked as an account manager, helping to launch a new pharmaceutical biosimilar injectable. I did not have much of a background in healthcare, but I did have a deep understanding of how to bring people together. I made sure to channel my passion for inclusive collaboration to learn the full scope of an account manager’s function in the agency setting and ideate around ways to communicate patient’s experiences to health care professionals.

 

Q: What was the highlight of your experience this summer?

The highlight of my summer experience was definitely all of the people I met and the new relationships I made. Being a part of a network of people who value representation and diversity and are pushing the boundaries around the normal makeup of the industry is inspiring! I was empowered to be bold and daring, to be completely myself, when I saw people in the same career and on the same path doing just that! With such courageous examples to follow, I could focus on the work, make plans for launching my career, and show how dedicated I am to advertising as a discipline, a career, and a personal passion of mine.

 Q: What agency, workshop or other professional experience stood out to you?

The 2017 MAIP Fellows and I had the opportunity to sit through a panel discussion at R/GA where I heard Vice President of Content and Partnerships Jessica Greenwood share about how she fell into Strategy as a discipline, and talked about what makes good strategy. I cannot recall verbatim what she said; however, Jess alluded to the fact that a strategist’s role is to find human truths that represent the people we want to reach in order to tell their story.

Listening to her speak, gave me a greater sense of purpose to strive to guide and elevate the flow of humanity in everything I do and in every project or campaign I am a part of. When Jess spoke about this truth-telling and ability to take human experiences about brands and products and tell those stories, I saw my purpose come alive in her words. That moment reiterated a personal truth— that advertising was meant for me.

 Q: What first made you interested in advertising?

When I was leaving high school and headed for college, I did not know what I wanted to do. I told a teacher who was trying to help me decide on a major that the only thing I liked about school was presenting things. So she encouraged me to take classes in marketing, but when I did, I hated it. I went back to her, hoping she would have some new advice and she encouraged me to major in advertising when I got to college. So, I did, and on the first day of Advertising Principles with Dr. Eric Haley, he described the roles and positions that an advertising agency is comprised of. In that moment, I saw everything I had ever wanted to be growing up being used in an ad agency, and after getting chills and tearing up a bit, I left class that day knowing I had just found what I wanted to do for the rest of my life!

Q: What was the biggest challenge you had to conquer that helped shape your path?

The biggest challenge I have conquered so far is showing up to spaces and being completely present and certain in my identity, skill, and potential. I have faced so much adversity along the way, but the biggest challenge is when the shame, worry, or concern from that adversity blocks you from being present and grabbing a hold of your dreams. When I put those things to rest and truly embraced my identity, skills, and potential I was able to walk with my head high and face challenges like moving to NYC for two months and offering ideas during brainstorming sessions at my agency, or pitching in front of agency executives.

 Q: What, in your opinion, is the best and the worst thing about our industry?

The best thing about the advertising industry to me is the privilege to carry human truth in our hands, hearts, decisions, strategy, and creative executions. And having the privilege to do all of this on behalf of clients who are coming up with innovative things that embrace, elevate and attach to a person’s identity daily. The worst part about our industry is that we often rush the process of uncovering, developing and using these human truths to meet deadlines or launch accounts or win new business. This often leads to getting the story wrong and dropping the ball when we attempt to share the experiences of our consumers. More diversity in the industry, in agencies, in brainstorming rooms, and in front of clients is one important way to right the wrongs of the ad industry. 

Q: Do you have any plans on returning to New York soon?

I do! I actually just came back from an all-expense-paid trip to New York City a few weeks ago. Airbnb and Vice recently partnered to host custom-made tour experiences in different locations around the world. The two companies chose 100 participants to on an adventure, and I was one of 30 people chosen to take a deep dive into the Big Apple and learn about the history of vogue in Harlem! The tour was led by dancer, visual artist, advocate for people living with HIV, and now friend, Kia LaBeijad from the House of LaBeija. Kia volunteered her time to lead a historic walking tour through Harlem, a voguing master class, and a night on the town. I left this experience reenergized, compelled and inspired to be intentional about showing up to spaces, embracing my full identity, walking in my truth, and hopefully inspiring others to do the same thing. I cannot wait to go back!

I plan on going on the New York trip with the School, led by Dr. Haley, in January and again this summer if I am chosen to be a MAIP 2018 Fellow (fingers crossed). NYC has always been a place I have had my eyes set on, so honestly, I feel that whenever I am not there I am planning on returning!

PR Students Travel to Atlanta for Networking

Students at Sun trust parkSixteen UT public relations students traveled to Atlanta last week to network with alumni working in the field and learn about various types of PR opportunities.

While the School of Advertising and Public Relations offers a trip to New York every year to advertising students, this was the first trip tailored specifically to public relations students.

Students were accompanied by Maureen Taylor, director of the school, along with Associate Professor Beth Foster and School Coordinator Lauren Ziegler.

“Exposing our students to ‘real world’ public relations is an important supplement to their classroom experience,” Foster said. “The trip also provides important networking opportunities for students while allowing them to learn best practices for entering the field.”

The students met with alumna Snigdha Dhar, the digital and social media manager at Melt Sports and Entertainment Marketing, and Melt founder and CEO Vince Thompson. Melt, whose clients include Coca-Cola, is a full-service ad agency focusing on sports, entertainment, and culinary clients.

To see the rest of the story please follow this link.

 

ADPR Sweeps College-Wide Awards

ADPR Sweeps College-Wide Awards

 Written by Laura Gamo, MS Student in the School of Advertising & Public Relations

Beth Foster, Courtney Childers, Candace White On Friday, October 13, 2017, the University of Tennessee’s College of Communication and Information held the 2017 CCI Awards and Scholarship Donor Appreciation Banquet.

 Each year, the banquet recognizes accomplished faculty and alumni of the College and celebrates current students who have earned scholarships provided by our friends and donors. This past year, several    students from the School were awarded scholarships to fund their studies, internships, and other co-curricular and professional development activities.

This year’s Advertising Alumna of the Year, Erin Hauck, is a 2007 graduate. She is currently senior director of digital investment for Hearts & Science in New York City. This is not the first time Hauck has been recognized for her work as a mentor in the growing field of Digital and for her dedication to obtaining, developing and retaining talent, as well as spearheading projects that enable knowledge sharing on both a local and global scale (including her participation in the first ever OMD global exchange program).

Public Relations Alumna of the Year Kellie Davie, is a 2011 graduate, and founder and managing partner of KeyCom PR in Nashville. Davie started KeyCom PR with a vision to provide local businesses with the same high-level communications knowledge and execution that she had performed in my corporate positions, but at a price that is obtainable, while educating them on what a strong return on investment public relations can represent for their business.

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Faculty members from the School of Advertising and Public Relations were also recognized, claiming three of the six faculty awards that evening.

Associate Professor of Public Relations and former Co-Director of the Risk, Health, and Crisis Communication Organized Research Unit at the University of Tennessee, Dr. Beth Foster was given the Top Faculty Research Award. Avery has published more than 35 articles in peer-reviewed academic journals and presented 50 pieces of original research at national and international academic conferences. Her research unit received $156,000 in funding from the University of Tennessee Office of Research, and prior to joining the faculty at the University of Tennessee, Foster completed a postdoctoral assistantship on a $3.5 million CDC grant.

Professor of Public Relations and former recipient of UT’s Angie Warren Award for Outstanding Promise of Scholarship, Teaching and Contribution of Intellectual Life Dr. Candace White was given the Top Faculty Service/Outreach Award. White’s expansive service record is impressive: executive council member of the UT Faculty Senate, member of the Search Committee for the Vice Chancellor for Communication, Chair of the CCI Graduate Committee, and having served on 16 doctoral committees and more than 100 master’s committees— among many, many others.

Lastly, Associate Professor of Advertising and Executive Director of the Adam Brown Social Media Command Center (ABSMCC) Dr. Courtney Childers was given the Top Faculty Innovative Teaching Award. Housed in CCI, the ABSMCC provides access to the same leading technology that Fortune 100 companies use to publish, engage and analyze their social media marketing activities, and allows faculty, staff and students to collaborate, prepare and present social listening findings and insights. Childers also serves as Chair of UT Social Media Week, a week-long special event where well-known speakers and panelists travel from Dell, Facebook, Nike, Salesforce, UT Athletics, Buzzfeed, CNN, Scripps Networks, and others, share their social media expertise.

The evening concluded as the College's highest alumni honor—the Donald G. Hileman Alumni Award—was presented to Dr. Martha Rogers. Rogers received her doctorate from the college in 1983 and is now a best-selling author and founder of Trustability Metrix.

“The impact Martha Rogers has had on how businesses interact with their customers has been profound,” said CCI Dean Mike Wirth. “The strategic insights, creativity and academic rigor she brings puts her at the forefront of the world’s leading customer experience experts.”

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Located in the College of Communication and Information, the School of Advertising and Public Relations houses two of the most popular majors at the University of Tennessee Knoxville. The programs are nationally and internationally recognized for the quality of their scholarship and instruction. Our program offers opportunities beyond the classroom that involve professional internships, study abroad, and school sponsored trips to network with industry leaders. With its nationally recognized educators and wide-ranging opportunities, the School of Advertising and Public Relations continues to be a program of excellence at The University of Tennessee, preparing students to become innovative leaders in their respective fields.

 

ADPR Alum Wins, Top Teaching Paper at AEJMC

Karen FreeburgMeet School of Advertising and Public Relations Alum: Karen Freberg, Ph.D.

Written by Kyungji Lee, MS Student in the School of Advertising & Public Relations

Karen Freberg graduated from the University of Tennessee at Knoxville in 2011 with a Ph.D. in Public Relations. Karen is internationally recognized expert in social media. Chris Strub, the editor of Digital storytelling and mobile live streaming video in Medium, named Dr. Freberg as one of the “100 micro-micro influencers”. Her websites (www.karenfreberg.com, karenfreberg.com/blog) and communication channels are popular content sites.

Dr. Freberg has had an amazing year in 2017!

First, Karen became a tenured Associate Professor of Strategic Communication at the University of Louisville. Karen teaches undergraduate and graduate courses in social media, public relations, crisis communication, and emerging technologies.

Second, Karen’s research has won national awards. Her paper entitled, “Developing a Blueprint for Social Media Pedagogy: Trials, Tribulations, and Best Practices” won 2nd place in the Top Teaching Papers at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference in Chicago. Her research was also recognized as the top downloaded article for Journal of Public Relations Education.

Third, Dr. Freberg has been elected the Chair of Public Relations Division at the National Communication Association. Karen takes on this leadership role beginning in November 2017. Karen will lead a 400-person division dedicated to public relations research.

Additionally, all faculty, staff, and graduate teaching assistants in University of Louisville nominated Dr. Freberg to the “faculty favorite for 2016-2017” for her positive impact as a professor, a mentor, and an advisor.

Dr. Palenchar, Associate Dean for Academic Affairs in the College of Communication and Information at UT has said: "Karen was an excellent graduate student and is an even better associate professor. She represents our college and the School of Advertising and Public Relations very well in her research productivity, presentations at national and international conferences, and all the service she does for our discipline."

Congratulations School of Advertising and Public Relations alum, Karen Freberg, Ph.D., for an outstanding 2017! Looking forward to even more awards in 2018!          

ABSMCC Featured in TN Today

Adam Brown Social Media Command Center

 Dr. Courtney Childers, Advertising professor and the Executive Director of the Adam Brown Social Media Command Center (ABSMCC) was featured in Tennessee Today. See the story here.

For more information on the Social Media Command Center, please visit http://utccismcc.utk.edu/.

 

ADPR Welcomes Laura Mansfield

Laura MansfieldThe School of Advertising & Public Relations welcomes Laura Mansfield to its teaching faculty. Laura will serve as Lecturer for the 2017-2018 teaching Social Media (PBRL / ADVT 461 & 561), Public Relations Writing (PBRL 320) and Public Relations Advanced Writing (PBRL 420).

Laura Mansfield has an MBA in Finance from the University of Tennessee (1992). She comes to ADPR after an award winning professional career at a number of firms including EVP at Fletcher Marketing PR and EVP and senior VP of public relations and social media at The Tombras Group. She has also taught as a part-time lecturer/adjunct professor at the University of Tennessee and at Pellissippi State Community College. Laura is an expert in message development, content strategy, social media, integrated communications and influencer marketing. She is teaching courses focused on public relations writing and social media.

Dr. Mariea Hoy Named Deforrest Jackson Professor

Mariea Hoy FTCMariea Hoy, a professor in the School of Advertising and Public Relations, is the inaugural recipient of the DeForrest Jackson Professorship.

The school’s first named professorship, the DeForrest Jackson Professorship was created earlier this year with a $500,000 gift from Suzanne Sackleh Masters of Atlanta, who received her bachelor’s degree in advertising and public relations in 1989. Masters made the gift in honor of her favorite professor, DeForrest Jackson.

Jackson came to UT after retiring as communications director for Coca-Cola in Atlanta. He earned his master’s degree in communications from UT and went on to serve as an associate professor of advertising until he retired in 1996. He died in 2013.

See more of the story here.

ADPR Students Visit Disney's Yellow Shoes

Disney Yellow ShoesLast month advertising students with the School of Advertising & Public Relations visited Disney for a behind-the-scenes look with the Disney Youth Education Series. Disney’s Yellow Shoes Creative Group is the in-house advertising agency for Disney Destinations, which encompasses Walt Disney Parks & Resorts, Disney Cruise Line, Disney Vacation Club, and Adventures by Disney. The agency consists of a diverse and talented cast of writers, designers, artists, media buyers, and planners, specializing in all forms of marketing communications and media.

When asked about the trip Kendall Thompson had this to say, "There were so many amazing moments on this trip, from wandering through the parks to take a behind-the-scenes look at Yellow Shoes, that it's hard for me to pick a favorite! Meeting with some of the creatives that support the Disney brand and getting to pick their brains was definitely a highlight. Taking a peek into the ad archives was really cool, too! I doubt I would get to do that on any other Disney trip. At Yellow Shoes, we learned how the agency functions with the larger Disney company. We also go to talk to a few of the interns about their journey. I found their advice about traversing the application process to be helpful."

Disney Youth Education Series is a series of educational workshop geared toward university students to assist in their professional development. Participants are exposed to and take part in the strategies and techniques used by Leaders at Walt Disney World in creating lasting memories for their guests. Participants in these programs are able to expand their knowledge skills through engaging challenges, observations and interactions with Cast Members and Leaders of Walt Disney World. Programs cover such topics as creative development, techniques of teamwork, leadership strategies, and corporate culture.

The tour of Disney’s Yellow Shoes Creative Group provided an opportunity for students to learn and experience what it is like to be part of one of the most admired companies in the world. Provided with an insider’s view from one of the agency’s leading creative directors, the students were treated to a comprehensive review of the roles of various members of the organization, the creation and development of certain projects that the agency had been tasked with, and an opportunity to listen and speak with current interns regarding career development in the field of advertising.

Content provided by Courtney Childers, Eric Haley, and Andrew Anglin.

Shining Student Phoebe Spooner Graduates

 Senior Advertising student Phoebe Spooner is set to graduate in just a couple of days.

Phoebe is set to work for the local company DesignSensory here in Knoxville. When asked about it here is what Phoebe had to say: Alumna Phoebe Spooner

Q: Tell us about yourself.

I grew up in Knoxville, so when I found out that UT had one of the top advertising programs in the country, I knew I was going to be a Volunteer. I hurried through my gen-ed courses at Pellissippi State, and transferred halfway through my sophomore year.

Q: What are some things that have helped you get to where you are?

I owe every bit of my progress to a circle of mentors who have supported me along the way. I have some amazing professionals in the advertising community that have been providing advice and making connections for me wherever possible. But most importantly, they have been cheering me on.

Q: What are the biggest challenges that you have had to conquer?

My biggest challenge was not getting overwhelmed.  I have held internships and part-time jobs every semester since I transferred. There were some days where I would work late at my part time job, get up early for class, leave at noon to work an internship, then go back to campus for Ad Club. It was mentally and physically draining, but I see now that it was entirely worth it.

Q: What are you doing after graduation?

I’m very pleased to be continuing on with Designsensory in Knoxville. I had the privilege of interning on the strategic team last August. Then I became marketing coordinator. After graduation, I’ll be full-time with the strategy and marketing team. Designsensory has become a second home for me in the past eight months, so it will be a smooth transition. I can’t wait to hit the ground running this month!

Q: What are you most excited about in your new position?

The people I work with, the amazing prospects I get to research for, the intricate brand stories, the really bold and nontraditional ideas we come up with that blow away consumers… It’s everything. I’ve been intentional and persistent to get to this point, because I knew since day one that Designsensory is where I want to be.

 

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