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ADPR Facts & Guiding Documents

The School of Advertising and Public Relations at the University of Tennessee is one of the premier schools in the country, with graduates working in a multitude of fields from: Nike, Twitter, Ralph Lauren, Disney, Scripps Network, Young & Rubicam, Tombras Group, and more.

With state of the art facilities including the Adam Brown Social Media Command Center equipped with Social Stuido, The Scripps Lab, and the Message Effects Lab – the School of Advertisng & Public Relations provides a unique experience for students within our majors. The School offers internship services to pair students within their field of interest from a variety of agencies and corportations across the country.

Undergraduate Enrollment (Mass Communication  Majors)*

 

Fall 2016

Fall 2015

Fall 2014

Fall 2013

Fall 2012

Fall 2011

Fall 2010

Fall 2009

Advertising

173

150

127

96

76

95

99

108

Public  Relations

248

242

225

210

94

95

101

115

*Total major numbers are based on 14th-day enrollment data. Note that effective fall of 2013, all students were accepted directly into their majors. In prior years, students entered as pre-communication majors. The increases in the fall 2013 enrollment figures are partly due to first-time freshmen being directly accepted into majors.

Fall 2011 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

60.0%

91.67%

Public  Relations

0.0%

85.7%

96.15%

*Fall 2011 Cohort consists of all freshmen who entered UTK for the first time in fall of 2011.

Fall 2012 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

50.0%

88.89%

Public  Relations

8.33%

66.67%

100%

Fall 2013 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

50.0%

TBD

Public  Relations

0.0%

56.25%

TBD

 1st-Year Retention Rates by Major

Fall 2015 - Fall 2016

Fall 2014 - Fall 2015

Advertising

81.81%

81.82%

Public Relations

96.3%

91.45%

*Note that students entered as pre-communication majors from fall of 2008 to fall of 2012. Effective fall of 2013, students entered directly into majors.