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ADPR Facts & Guiding Documents

The School of Advertising & Public Relations, at the University of Tennessee is one of the premier schools in the country, with graduates working at a multitude of companies from: Nike, Twitter, Ralph Lauren, Disney, Scripps Network, Young & Rubicam, Tombras Group, Anamoly, and more.

With state of the art facilities including the Adam Brown Social Media Command Center (ABSMCC) equipped with SocialStudio powered by Sales Force, The Scripps Lab, and the Message Effects Lab – the School of Advertising & Public Relations provides a unique experience for students within our majors. The School offers internship services to pair students within their field of interest from a variety of agencies and corporations across the country.

Undergraduate Enrollment (Mass Communication Majors)*

Fall '18 Fall '17 Fall '16 Fall '15 Fall '14 Fall '13
Advertising 180 154 168 139 124 95
Journalism & Electronic Media 397 392 410 425 420 356
Public Relations 225 232 245 247 203 145

*Total major numbers are based on 14th day enrollment data. Note that effective fall of 2013, all students were accepted directly into their majors. In prior years, students entered as pre-communication majors. The increases in the fall 2014 enrollment figures forward are partly due to first-time freshmen being directly accepted into majors.

Fall 2015 Cohort - Graduation Rates

3rd Year Graduation 4th Year Graduation 5th Year Graduation
Advertising 0.0% TBD TBD
Journalism & Electronic Media 1.2% TBD TBD
Public Relations 3.4% TBD TBD

Fall 2014 Cohort - Graduation Rates

3rd Year Graduation 4th Year Graduation 5th Year Graduation
Advertising 0.0% 50.0% TBD
Journalism & Electronic Media 3.3% 65.6% TBD
Public Relations 0.0% 73.0% TBD

Fall 2013 Cohort - Graduation Rates

3rd Year Graduation 4th Year Graduation 5th Year Graduation
Advertising 0.0% 66.7% 83.3%
Journalism & Electronic Media 0.0% 55.9% 72.0%
Public Relations 0.0% 60.5% 68.4%

Average 1st Year Retention Rates

Fall 2013 - Fall 2014 88.6%
Fall 2014 - Fall 2015 83.5%
Fall 2015 - Fall 2016 88.1%
Fall 2016 - Fall 2017 88.2%
Fall 2017 - Fall 2018 87.1%

1st Year Retention Rates by Major

Fall 2016 - Fall 2017 Fall 2015 - Fall 2016 Fall 2014 - Fall 2015 Fall 2013 - Fall 2014
Advertising 73.3% 81.81% 81.82% 94.74%
Journalism & Electronic Media 93.8% 84.41% 82.42% 87.10%
Public Relations 100% 96.3% 91.45% 86.84%