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ADPR Director Note

Located in the College of Communication and Information, the School of Advertising and Public Relations houses two of the most popular majors at the University of Tennessee Knoxville. The Advertising and Public Relations programs offer Bachelor's, Master's and Doctoral degrees. The programs are nationally and internationally recognized and accredited for the quality of their scholarship and instruction. 

Our program offers opportunities beyond the classroom that involve professional internships across the nation, study abroad in Sydney Australia, Siena Italy and other exciting locations, and school sponsored trips to network with industry leaders and alumni in New York, Nashville, and Atlanta. With its nationally recognized educators and wide-ranging opportunities, the School of Advertising and Public Relations continues to be a program of excellence at The University of Tennessee, preparing students and scholars to become innovative leaders in their respective fields

Maureen Taylor

Director and Beaman Professor

Patrick Wells ('14) Featured in Torchbearer

Patrick WellsSweet Success

by advertising student Andrew Kochamba.

As Southern traditions go, having a MoonPie with an RC Cola is right up there with biscuits and gravy or football on Saturdays. In 2017, Patrick Wells (’14) launched MoonPie into the national spotlight with his viral work on the brand’s social media.

Though the graham cracker, marshmallow, and chocolate treat is a classic snack brand (which has expanded to multiple flavors over time) its digital strategy was due for an update.

Working for the Tombras Group, an advertising agency with a Knoxville office, Wells helped launch a campaign for MoonPie to attract millennials.

“Our approach was to simply be different and find a way to do it that seemed effortless from the outside,” Wells says. “A lot of brands still rely on the soft sell, but people see past that now, so we’re either a blatant ironic oversell or no sell at all. It’s such a fun brand, and it would be an injustice to be anything but fun.”

To read more please follow this link.

 

Alumni Spotlight: Kaily Groover ('16)

Alumni Spotlight: Kaily Groover

Kaily Groover

Less than a month after graduating from the College of Communication and Information, Kaily Groover is a Paid Media Account Coordinator for Cohn & Wolfe in New York City. Hear from Kaity below:

In my new role, I will be elevating her clients’ paid media strategies, executing digital advertising practices and using innovative tactics to bolster the reach of earned and owned media. As part of the application screening process, I took part in a series of Skype interviews and had to submit a large final project. The project included creating an original 14-month paid media campaign consisting of eight different strategies and a $250,000 budget. There was stiff competition for the position and I am so grateful that both my experiences and education at UT equipped me with the skills needed to get to the Big Apple. The knowledge I gained from both Dr. Cho's PR 470 cases class and Laura Mansfield's PR 420 writing class were central in preparing me for this application process and, ultimately, this industry. Both professors aimed to replicate a real life experience in the classroom, and encouraged my classmates and me to focus on crafting excellent products rather than on working toward a desired letter grade.

Additionally, I really appreciated getting the chance to participate in a U.S. Diplomacy Lab with Journalism Professor Stuart Brotman for the U.S. Department of State. Through that project, I was able to provide analysis and recommendations on how U.S. embassies can and should use social media to reach public diplomacy goals. I also interned in Sydney, Australia with the CCI Global Scholars Program, assisting media and public relations for Sportscraft’s unveiling of Australia’s 2016 summer Olympic outfits.

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