Located in the College of Communication and Information, the Public Relations program integrates both the conceptual knowledge and practical skills required of public relations professionals.
Public Relations undergraduates in the School of Advertising and Public Relations receive a Bachelor of Science degree. Many pursue minors in Marketing, Business, Foreign Languages or English. For those considering advanced degrees, the School offers both a masters and doctoral program.
The undergraduate curriculum is comprised of eight classes, creating a hands on experience for students interested in a career with public relations. Within the ACEJMC accredited curriculum, students learn about the history of public relations, creative design of public relations materials, research methods, case studies, social media, global practices, ethics, and how to plan and implement public relations campaigns. Many classes serve as pro bono consultants for local businesses and non profits.
The new uTrack system has created the opportunity for first year students to declare advertising and public relations as their major, instead of waiting until their sophomore or junior year.
Graduates of the Public Relations program are regularly employed by top agencies in New York, Atlanta, Los Angeles, Chicago and Dallas, work in large corporations or non profit organizations.