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PBRL Course Descriptions

PBRL 270 Public Relations Principles

3 Credit Hours
Theories and principles of public relations. Overview of public relations in management of business, government, institutions and organizations. Brief case studies and public relations projects.

Undergraduate

PBRL 310 Advertising and Public Relations Design

3 Credit Hours
Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material.
(RE) Prerequisite(s): 270

Undergraduate
Syllabus: 

PBRL 320 Public Relations Communication

3 Credit Hours
Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting.
(RE) Prerequisite(s): 270 and Advertising 310 or Public Relations 310 and Journalism and Electronic Media 200.
(RE) Corequisite(s): 380.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 340 Advertising and Public Relations Research Methods

3 Credit Hours
Study and application of principles of scientific research to develop, monitor, and evaluate public relations programs and campaigns. Application of both secondary and primary research methods to specific situations and execute various forms of original public relations research; analysis and reporting of qualitative and quantitative data.

Undergraduate

PBRL 370 Public Relations Cases

3 Credit Hours
Oral and written analysis of current and classic case studies in public relations. Ethics, professional organizations, publications, research, and forms of public relations. Methods of communication and persuasion.

(RE) Prerequisite(s): 340 or Advertising 340.
Registration Restriction(s): Public relations major.

Undergraduate
Syllabus: 

PBRL 380 Public Relations Professional Seminar

1 Credit Hours
Exploration of career choices in mass communication. Resume and letter writing, interviewing, and portfolio preparation.

(RE) Prerequisite(s): 310 or Advertising 310.
Registration Restriction(s): Public relations major.

Undergraduate
Syllabus: 

PBRL 420

3 Credit Hours
This advanced writing course uses PBRL 320 as the foundation to learn how to produce quality public relations materials for organizations. It’s designed to teach advanced mechanics of effective writing for various media to achieve organizational goals and produce professional-quality public relations materials. Students will practice designing and implementing research-based, planned, strategic, and managed techniques in a lab setting.
(RE) Prerequisite(s): 320

Undergraduate
Syllabus: 

PBRL 470 Public Relations Campaigns

3 Credit Hours
Research, planning, and communication and evaluation of major public relations campaigns. Oral and written presentation of a public relations project from inception to completion. Requires extensive out-of-class work.

(RE) Prerequisite(s): 320 and 370 and Advertising 250.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 490 Special Topics

3 Credit Hours
TOPICS VARY.
Courses in the past have covered Crisis Communication and Audience Analysis.
Repeatability: May be repeated. Maximum 6 hours.
(RE) Prerequisite(s): 320.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 500 Thesis

1-15 Credit Hours
Grading Restriction: P/NP only.
Repeatability: May be repeated.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Minimum student level – graduate.

PBRL 502 Registration for Use of Facilities

1-15 Credit Hours
Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated.
Credit Restriction: May not be used toward degree requirements.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Minimum student level – graduate.

Graduate

PBRL 530 Crisis Communication

3 Credit Hours
Emphasis on theoretical and practical applications to preparing for and engaging in crisis communication and management, including risk communication and issues management.
Credit Restriction: Students cannot receive credit for both PBRL 430 and PBRL 530.

Graduate

PBRL 540 Public Relations Management

3 Credit Hours
Theories of leadership and management and organizational structure and functions of public relations agencies and departments in public, private, and non-profit sectors. Analysis and management of problems in communication between organizations and their publics with emphasis on ethics and standards of the profession.

Graduate

PBRL 550 Public Relations Strategies

3 Credit Hours
Strategic communication planning to achieve overall goals of organizations. Emphasis on decision making, the budgeting process, including cost-benefit analysis of tactics, and managerial execution of public relations plans. Measurement and evaluation of effectiveness of communication programs.

Graduate

PBRL 590 Project

3 Credit Hours
Capstone project under guidance of faculty. Application of principles from previous course work.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 6 hours.

Graduate

PBRL 597 Independent Study

3 Credit Hours
Repeatability: May be repeated. Maximum 6 hours.
Registration Restriction(s): Must be a graduate student. 
Registration Permission: Advanced undergraduate students who wish to be considered must seek permission of instructor.

 

Graduate

PBRL 644 Advanced Quantitative Methods

3 Credit hours
This course extends the coursework and understanding of quantitative research methods from CCI 633 (or equivilant) b examining these methodologies in greater detail. Further, we will examine the entire research process- study design, data collection, data analysis, data reporting- and we will hone critical thinkingi nthis area through critiques of existing research. We will review and extend multivariate data analysis in SPSS.

Graduate