Advertising is all about solving a marketing problem both strategically and creatively. Advertising is a strategic business practice with a creative twist. It is the collective study of human nature, business, communication, history, politics, culture and economics. As a business tool, advertising develops memorable and informative messages that tell a meaningful story to the right people at the right time, in the right place, in the right way, in order to make a sell. The professionals who work in this field are the driving force behind every ad and campaign seen or heard; they are responsible for creating a message that lingers within the public consciousness. If you’re interested in pursuing a career in business with an imaginative twist, advertising is an exciting and ever changing major that will not bore or disappoint.
Marketing, according to the American Marketing Association, can be defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.” Basically, marketing is the product or service to be advertised, it uses mathematical formulas to plan, develop, and direct all business activities involved with the buying and selling of a brand.
Public Relations, according to the Public Relations Society of America, can be described as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” More simply stated, public relations relies on the written word to strategically manage a brand’s image. It is traditionally a nonpaid form of communication that builds relationships between a brand and its target consumer.
Graphic Design, according to the American Institute of Graphic Arts, “also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content.” Essentially, graphic design is an artistic link between a brand and its target audience. It creatively tells a visual story through the use of text, images, or symbols.
Employment opportunities within each of the above areas are diverse, but most can be found within or working with, major corporations, advertising or public relations agencies, and charitable and government organizations, to name just a few.