New York City Trip
For over 20 years, students in the School of Advertising and Public Relations have journeyed to the Big Apple for one week during the month of January. This affordable trip sponsored by the UT Ad Club changes the lives of many students by exposing them to the dynamics of agency life in the advertising capital of the world. Led by two faculty members students get the opportunity to network with UT advertising alumni in NYC and spend three full days touring advertising agencies and media companies, while meeting with potential employers. From this trip a large number of students are successfully placed in paid internships in top agencies during the summer term. Outstanding UT advertising alumni work (and thrive) at agencies such as Young & Rubicam, Grey NY, Ogilvy & Mather, BBDO, and McCann, to name a few. For more information, please contact the faculty advisor: Dr. Eric Haley (email@example.com).
Study Abroad In London, England 2016
Students in the School of Advertising and Public Relations are encouraged to participate in a study abroad program as part of the University of Tennessee’s commitment to making graduates “Ready for the World.” Studying abroad opens up many opportunities for students to learn about communication and information in an international setting, develop cross-cultural communication skills, and enhance their marketability and career options.
Advertising for most businesses is no longer locally, regionally, or nationally based. Thanks to the Internet, in particular, advertising has a global reach, making it possible for even small businesses to reach a wider audience. Deciding whether or not to advertise globally depends on the target, the brand, and the campaign's overall objectives, no multicultural target audience is the same. In a global economy, one size does not fit all messages.
To better understand the inner workings of advertising in an international context, advertising students have the opportunity to earn three (3) credit hours studying global advertising while exploring and experiencing the history, beauty, fun and the international advertising flavor of England. Faculty sponsor: Dr. Roxanne Hovland (firstname.lastname@example.org). For more information visit: http://www.studyabroad.utk.edu.
UT Social Media Week (UTSMW)
The School of Advertising and Public Relations recognizes the importance of keeping students informed of industry trends. In recent years, the branding and promotional power of social media has changed the way companies target and communicate with audiences and potential consumers. Budgets are increasing for social media efforts, and therefore, job opportunities within social media are abundant.
This exciting trend is highlighted each spring semester as social media experts from across the United States convene in Knoxville at the University of Tennessee to take part in UTSMW. Students can attend four days of panels and sessions geared towards exposing them to the latest and greatest social media platforms and current topics.
Presenters from NYC, Austin, Texas, Los Angeles, Atlanta and Washington D. C. have represented companies such as Facebook, Buzzfeed, Sports Illustrated, Nike, CNN/Headline News, ESPN and Dell, to name a few. Using the official hashtag #utsmw15, the 2015 event reached over 470,000 Twitter accounts and generated 2,800,000 impressions. More information and photos from previous UTSMW events can be found on Facebook, Twitter (@utsmw), Instagram (@utsocialmediaweek). Faculty Sponsor: Dr. Courtney Childers (email@example.com). For more information visit: www.utsmw.com.
College Of Communication And Information Ambassador Programs
The purpose of the CCI Ambassadors Program is to assist the College of Communication and Information with student recruitment, alumni relations, community outreach, student retention and college events, and to help the college tell its story to a variety of important constituencies. Ambassadors from the advertising sequence will meet prospective students, interact with alumni, and represent the school at college and university wide functions. This is an important networking opportunity. For more information, contact advisor: Betty Bradley (firstname.lastname@example.org), Director of the College of Communication and Information Center for Undergraduate Studies & Advising, or visit: http://www.cci.utk.edu/LandAmbassadors.