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Advertising Curriculum

The advertising curriculum in the School of Advertising and Public Relations uses a strategic and comprehensive approach to the study of advertising. Upon entering the program students will be required to take eight sequentially ordered classes divided into four semester groups. For more information http://www.cci.utk.edu/advising.

To declare a minor in Business, students should email busad@utk.edu. Students will be asked for their student ID and expected graduation date. It is encouraged that students declare a minor during their junior year of study.

Please review the School's Advising Syllabus: Advertising Advising Syllabus

Recommended Advertising Course Sequence

New university policies allow students to self identify as advertising majors upon enrollment at UT. While taking general education advertising prerequisite courses, first year students are encouraged to join the Advertising Club, attend meetings, and follow Ad Club’s activities on Twitter @utkadclub and on Facebook to help acclimate them into the major. For more information about Ad Club, visit http://adclub.utk.edu.

During their first four semesters at UT students begin laying the foundation for entrance into the major. By completing coursework in such diverse areas as business, and the arts and sciences, students take the first step in understanding how advertising not only affects but is also successfully integrated into consumer’s daily lives.


ADVT 250:    Advertising Principles.   

Advertising Principles is an overview of advertising's roles in commerce and society. The class will cover the structure of the advertising industry, how advertising is prepared, executed and evaluated, and the legal- ethical environment of advertising.

Syllabus Spring 2016


After completing ADVT 250: Advertising Principles, in either the third or fourth semester, students should enter the advertising curriculum in their fifth semester by taking the following courses:

Semester 5

ADVT 310:    Advertising Design.   

Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material.

Prerequisite: ADVT 250

Registration Restriction: Official acceptance into the advertising major.

Syllabus Spring 2016 Blakeman


ADVT 340:    Advertising Research Methods.

Secondary data and primary research techniques used for making advertising decisions. 

Prerequisite: ADVT 250

Registration Restriction: Official acceptance into the advertising major.

Syllabus Spring 2016 Cho

Syllabus Spring 2016 Hoy


Semester 6                                           

ADVT 350:    Creative Strategy.

Basic concepts of creative strategy with intensive practice in developing creative strategy statement, writing and designing advertisements, and judging creative work

Prerequisite(s): ADVT 250 and ADVT 310. Corequisite(s): ADVT 380.

Registration Restriction(s): Advertising major or by instructor permission.

Syllabus Spring 2016 Blakeman


 ADVT 360:    Media Strategy.

Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.

Prerequisite(s): ADVT 250 and ADVT 340.

Corequisite(s): ADVT 380.

Registration Restriction(s): Advertising major or by instructor permission.

Syllabus Spring 2016


ADVT 380:    Professional Seminar.

Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation.

Prerequisite(s): ADVT 340.

Registration Restriction(s): Advertising major.

Syllabus Spring 2016


Semester 7                                               

ADVT 450:    Account Management.

Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and writte presentation of recommendations.

Prerequisite(s): ADVT 350 and ADVT 360.

Registration Restriction(s): Advertising major.

Syllabus Spring 2016 Hovland


ADVT 480:    Advertising Issues.*

Examination of the role of advertising in society and controversies surrounding economic, social, cultural, and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints.

Prerequisite(s): ADVT 360.

Registration Restriction(s): Advertising major.

*ADV 480 can be taken in either semester 7 or 8.

Syllabus Spring 2016 Hovland


Semester 8

 ADVT 470:    Advertising Campaigns.

Group-based development, execution, and evaluation of an advertising campaign for a regional or national client.

Prerequisite(s): ADVT 450.

Registration Restriction(s): Advertising major.

Syllabus Spring 2016


ADVT 460/560:    Account Planning.*

Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.*Offered once per academic year.

Prerequisite(s): ADVT 340 OR instructor permission.

Syllabus Spring 2016


 ADVT 461/561:    Social Media.*

Social Media course acquaints students with practical knowledge and analytical skills necessary to create, evaluate, and execute social media campaigns. Students enrolled gain experience using social media monitoring platforms, such as Hootsuite and Salesforce Social Studio. 

Prerequisite(s): ADVT 340 or instructor permission. 

Syllabus Spring 2016


ADVT 490:    Special Topics (Portfolio).*

Portfolio assists students who are serious about putting together a personal portfolio of their creative work. Students will work one-on-one with the professor to complete (3) sets of individualized projects. Each set of projects will include (3) or more pieces for various media types. Students will be expected to take their ideas from business plan, to multiple completed creative pieces.*Offered once per academic year.

Prerequisite(s): ADVT 310 and ADVT 350. By permission only.

Syllabus


The ADVT 460: Account Planning, ADVT 461: Social Media and ADVT 490: Portfolio courses are highly encouraged as college electives for students majoring in advertising. These courses are designed to help students better prepare for specialized career paths in the advertising world.

To see all requirements to becoming an advertising major visit: http://www.catalog.utk.edu, and click on advertising.


ADVT 510:    Advertising and Society


This course is an exploration of historical, socioeconomic, legal, ethical, and cultural issues related to advertising as an institution.  This course is not intended to improve your skills in any functional area of advertising.  Rather the course attempts to develop a broader understanding of the role of advertising in society.
Graduate Course
Syllabus Fall 2015


ADVT 520 - Advertising and Communications Theory

3 Credit Hours

Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Syllabus Fall 2015


ADVT 530 - Advertising and Public Relations Research

3 Credit Hours

“Method Intensive Course,” and “to be considered method intensive, the course should provide instruction in use of one or more research methods and require students to employ that method in an original research project.” As stated in the graduate catalog, generally the course covers the “nature, scope and application of research function to advertising and public relations decisions.”
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Prerequisite: Statistics 531

Syllabus Spring 2016 M. Taylor