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Advertising & Public Relations Faculty Publications

Hovland R, Wolburg J. Historical development of consumer culture. In: Fourth International Conference on Knowledge, Culture and Change in Organizations. Greenwich, England; 2004.
Hovland R. Classical liberalism and the promotion of addictive goods. In: Annual Conference of the American Academy of Advertising.; 2004.
McMillan SJ, Morrison M. Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. In: Association for Education in Journalism and Mass Communication, Mid-winter Conference. New Brunswick, NJ; 2004.
McMillan SJ, Morrison M. Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. In: Association for Education in Journalism and Mass Communication Annual Conference. Toronto, Canada; 2004.
White C, Russell K. What’s so funny about public relations? An analysis of PR jokes and cartoons. In: 7th annual International Public Relations Research Conference. Miami, Fla; 2004.
Taylor RE. Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. In: Proceedings of the Annual Conference of the American Academy of Advertising. Denver, Co.; 2003. 3. p. 39-40p.
Palenchar MJ. Strategic risk communication and community relations: An analysis of sustained emergency response campaigns.. In: International, Interdisciplinary Public Relations Research Conference. Miami, FL; 2003.
Palenchar MJ, Heath RL. Sustained strategic risk communication: A longitudinal analysis of community’s zones of meaning. .. In: Association for Education in Journalism and Mass Communication. Kansas City, MO; 2003.
White C, McMillan SJ, Hwang J-. Dot.com Fever: Deconstructing the boom and the bust. In: International Communication Association Annual Conference. San Diego, Calif.; 2003.
McMillan SJ. Interactivity. In: Jones S, editor. Encyclopedia of New Media. New York: The Moschovitis Group; 2002.
Taylor RE. Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. In: Proceedings of the Annual Conference of the American Academy of Advertising. Jacksonville, FL; 2002. 3. p. 3-7p.
Taylor RE. Qualitative Theory and Method. In: Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, CA: Sage; 2002.
Haley E, Hovland R, Hoy M. Compulsive Buying and Credit Card Usage Among College Students. In: Hawaii International Conference on Social Sciences.; 2002.
Morrison M, Christy T, Haley E. The Integration of Account Planning in U.S. Advertising Agencies. In: Association for Education in Journalism and Mass Communication conference. Miami Beach, FL; 2002.
Morrison M, Taylor RE. For Women Only: McCalls answers readers questions about advertising. In: 32nd Popular Culture Association Annual Conference. Toronto, Canada; 2002.
White C, McMillan SJ, Hwang J-. The media and the mindset: media coverage of Dot.com performance. In: 24th Annual College of Communication Research Symposium. Knoxville, Tenn; 2002.
McMillan SJ. Longevity of Websites and Interactive Advertising Communication. Journal of Interactive Advertising. 2002;2:Available online: http://jiad.org.
Haley E, White C, Cunningham A. Branding religion: Christian consumers' understanding of Christian products. In: Stout DA, Buddenbaum JM, editors. Religion and Popular Culture: Studies on the Interaction of Worldviews. Ames, Iowa: Iowa State University Press; 2001. 2. p. 269-288p.
McMillan SJ, White C. Survivors: A Qualitative Study of Web Sites that Endure. In: Taylor CR, editor. Proceedings of the American Academy of Advertising. Villanova, PA: Villanova University; 2001. 1. p. 101-107p.
Morrison M, Haley E, Christy T. Preliminary Results From a Study of How Account Planning is and Should be Evaluated. In: Taylor CR, editor. Proceedings of the 2001 Annual Conference of the American Academy of Advertising. Vol 175-182. St. Louis, MO: American Academy of Advertising; 2001.
Palenchar MJ. Media coverage of risk events: A framing comparison of two fatal manufacturing accidents. In: Association for Education in Journalism and Mass Communication. Washington, D.C.; 2001.
McMillan SJ. Virtual Community: Boundary Crossings at Health-Related Web Sites. Electronic Journal of Communication/La Revue Electronique de Communication. 2001;11:Available: http://www.cios.org/getfile/mcmill_v11n201.
McMillan SJ. Survival of the Fittest Online: A Longitudinal Study of Health-Related Web Sites. Journal of Computer Mediated Communication. 2001;6:Available online: http://www.ascusc.org/jcmc/vol6/issue3/mcmillan.html.
White C. The usefulness of consulting as a teaching tool. Journalism & Mass Communication Educator. 2001;55:31-41.
Hoy M, Zemel P. Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. In: Bone P F, France K R, Wiener JL, editors. Marketing and Public Policy Proceedings 2000. Vol 10. Chicago: American Marketing Association; 2000. 6. p. 66-67p.

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