Advertising & Public Relations Faculty Publications
Innovative risk communication strategies: Building resilient relationships and reputations with community stakeholders. In: International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Oslo, Norway; 2007.
Beef: It's What Your Government Wants You to Have for Dinner.. In: American Academy of Advertising.; 2007.
Public Relations Practitioners’ Relationships with Media and Each Other as Moderators of Excellent Health Information and the Local Public Health Agenda. Public Relations Journal. 2007;1:1-21.
Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Websites. Journal of Consumer Affairs. 2007;41(2).
Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal. 2007;14(3):265-276.
Strategic risk communication: Adding value to society. Public Relations Review. 2007;33:120-129.
Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems. In: Lievrouw LA, Livingstone S, editors. The Handbook of New Media, Updated Student Edition. London:: Sage; 2006. 2. p. 205-229p.
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. In: Richards J, editor. Proceedings of the American Academy of Advertising. Austin, TX: University of Texas; 2006. 2. p. 222-231p.
Responsible advocacy through strategic risk communication. In: Fitzpatrick K, Bronstein C, editors. Ethics in public relations: What is responsible advocacy? Thousand Oaks, CA: Sage; 2006. 1. p. 131-153p.
We're Professional Kiss-Assers: The MTVization of Public Relations in PoweR Girls. In: Annual meeting of the National Communication Association. San Antonio, TX; 2006.
Implications of Perceptual Bias on Voting Behaviors and Support for Restrictions on Political advertising in the Young Electorate.. In: Annual meeting of the National Communication Association. San Antonio, TX; 2006.
Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives. In: Conference of the American Academy of Advertising. Reno, NV; 2006.
Shock and Awe: Context Effects of Advertising Offensiveness.. In: College of Communication and Information 28th Annual Research Symposium. Knoxville, TN; 2006.
The BHOP Bridge: How a Komen-Funded Program in Rural Appalachia Spans Professional and Personal Health Systems. In: Susan G. Komen Breast Cancer Foundation Mission Conference. Washington, DC; 2006.
Strategic Risk Communication Campaigns: Some Insights from the Culmination of a Decade of Research.. In: Annual Meeting of the International Communication Association. Dresden, Germany; 2006.
A social, narrative approach to risk communication. Extending Palmlund’s typology of risk roles.. In: Annual Meeting of the National Communication Association. San Antonio, TX; 2006.
A new typology of risk communication process variables.. In: Annual Meeting of the Association for Education in Journalism and Mass Communication. San Francisco, CA; 2006.
Media coverage of chemical manufacturing accidents: Legal and medical representatives filling the crisis information void.. In: International Public Relations Research Conference. Miami, FL; 2006.
When the media are used to create a crisis: Lessons in What Not To Do. In: Annual conference of the International Communication Association. Dresden, Germany; 2006.
Creating a cultural definition of public relations: A textual analysis of The New York Times. In: Public Relations Division of AEJMC. San Francisco, CA; 2006.
The gatekeeper interview assignment: Teaching public relations students how to write for the news media and to conduct media relations effectively. Journalism & Mass Communication Educator. 2006.
Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 2006;9:5-13.
Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 2006;8:73-95.
The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 2006;46:124-132.
Terrorism and industrial chemical production: A new era of risk communication. Communication Research Reports. 2006;22:59-67.
The Gatekeeper Interview Assignment: Teaching Public Relations Students How to Write for the News Media and to Conduct Media Relations Effectively. In: Annual meeting of the Association for Education in Journalism & Mass Communication. San Antonio, TX; 2005.
Developing Online Curriculum Across Learning Styles. In: Southeastern InfORMS Conference.; 2005.
Concept with Character: Preparing New Creatives in Good Times and Bad,. In: Conference of the American Academy of Advertising.; 2005.
Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. In: American Academy of Advertising. Houston, TX; 2005.
A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. In: Association of Internet Researchers Annual Conference. Chicago, IL; 2005.
Evaluation of a Breast Health Education Program for Working Women in Appalachia. In: Susan G. Komen Breast Cancer Foundation Mission Conference. Washington, D.C.; 2005.
Risk perceptions, terrorism security efforts and industry support: Implications for communities.. In: Annual Meeting of the National Communication Association. Boston, MA; 2005.
Risk communication and chemical manufacturing facilities: A community’s perception of terrorism security efforts.. In: International, Interdisciplinary Public Relations Research Conference. Miami, FL; 2005.
Manufacturing safety and community security: Ten years of a community's risk communication efforts. In: University of Tennessee's College of Communication and Information Research Symposium. Knoxville, TN; 2005.
Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies. In: AEJMC National Convention. San Antonio, TX; 2005.
Portrayal of public relations in mass communication textbooks. In: Public Relations Division of AEJMC. San Antonio, Tex; 2005.
Distance Learning the Left and Right of Curriculum Development. International Journal of Knowledge, Culture and Change Management. 2005.
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 2005;53:887-899.
The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 2005;5:Available online: http://jiad.org.
Terreorism and industrial chemical production: A new era of risk communication. Communication Research Reports. 2005;22(1).
The Bare Bones of Advertising Print Design. Rowman & Littlefield Publishers; 2004.
An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. In: Rose P, editor. Proceedings of the 2004 Conference of the American Academy of Advertising.; 2004. 2. 200.
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. In: Rose PB, editor. Proceedings of the American Academy of Advertising. Miami, FL: University of South Florida; 2004. 2. p. 255-262p.
Inside the IAP: A qualitative analysis of Italian advertising self-regulation. In: Annual Conference of the American Academy of Advertising. Baton Rouge, La; 2004. 8. p. 86-93p.