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Advertising & Public Relations Faculty Publications

Palenchar MJ, Heath RL. Innovative risk communication strategies: Building resilient relationships and reputations with community stakeholders. In: International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Oslo, Norway; 2007.
Avery EJ. Symbolic Uses of Politics. In: Kaid LL, editor. The Encyclopedia of Political Communication.; 2006.
Avery EJ. Murray Edelman. In: Kaid LL, editor. The Encyclopedia of Political Communication.; 2006.
McMillan SJ. Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents, Systems. In: Lievrouw LA, Livingstone S, editors. The Handbook of New Media, Updated Student Edition. London:: Sage; 2006. 2. p. 205-229p.
McMillan SJ, Kim J, McMahan C, Fall LT. Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. In: Richards J, editor. Proceedings of the American Academy of Advertising. Austin, TX: University of Texas; 2006. 2. p. 222-231p.
Palenchar MJ, Heath RL. Responsible advocacy through strategic risk communication. In: Fitzpatrick K, Bronstein C, editors. Ethics in public relations: What is responsible advocacy? Thousand Oaks, CA: Sage; 2006. 1. p. 131-153p.
Avery EJ, Avery RO. We're Professional Kiss-Assers: The MTVization of Public Relations in PoweR Girls. In: Annual meeting of the National Communication Association. San Antonio, TX; 2006.
Haley E, Christy T, Kim S, Lambert CA. Shock and Awe: Context Effects of Advertising Offensiveness.. In: College of Communication and Information 28th Annual Research Symposium. Knoxville, TN; 2006.
Palenchar MJ, Heath RL. Strategic Risk Communication Campaigns: Some Insights from the Culmination of a Decade of Research.. In: Annual Meeting of the International Communication Association. Dresden, Germany; 2006.
Palenchar MJ. A social, narrative approach to risk communication. Extending Palmlund’s typology of risk roles.. In: Annual Meeting of the National Communication Association. San Antonio, TX; 2006.
Palenchar MJ, Crisp EA. A new typology of risk communication process variables.. In: Annual Meeting of the Association for Education in Journalism and Mass Communication. San Francisco, CA; 2006.
White C. When the media are used to create a crisis: Lessons in What Not To Do. In: Annual conference of the International Communication Association. Dresden, Germany; 2006.
McMillan SJ. Evaluation of a Breast Health Education Program for Working Women in Appalachia. In: Susan G. Komen Breast Cancer Foundation Mission Conference. Washington, D.C.; 2005.
Palenchar MJ. Manufacturing safety and community security: Ten years of a community's risk communication efforts. In: University of Tennessee's College of Communication and Information Research Symposium. Knoxville, TN; 2005.
White C, Shaw T. Portrayal of public relations in mass communication textbooks. In: Public Relations Division of AEJMC. San Antonio, Tex; 2005.
Blakeman R. Distance Learning the Left and Right of Curriculum Development. International Journal of Knowledge, Culture and Change Management. 2005.
McMillan SJ. The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 2005;5:Available online: http://jiad.org.
Hoy M, Andrews CJ. An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. In: Rose P, editor. Proceedings of the 2004 Conference of the American Academy of Advertising.; 2004. 2. 200.
McMillan SJ, Kim J, Hwang J-. Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. In: Rose PB, editor. Proceedings of the American Academy of Advertising. Miami, FL: University of South Florida; 2004. 2. p. 255-262p.
Palenchar MJ. Citizens advisory committees/panels. In: Heath RL, editor. Encyclopedia of public relations. Vol 1. Thousand Oaks, CA: Sage; 2004. 1. p. 127-129p.
Palenchar MJ. Social construction of reality theory. In: Heath RL, editor. Encyclopedia of public relations. Vol 2. Thousand Oaks, CA: Sage; 2004. 7. p. 780-783p.
Palenchar MJ. Risk communication. In: Heath RL, editor. Encyclopedia of public relations. Vol 2. Thousand Oaks, CA: Sage; 2004. 7. p. 752-755p.
White C, Taylor RE, Alsemi I. Inside the IAP: A qualitative analysis of Italian advertising self-regulation. In: Annual Conference of the American Academy of Advertising. Baton Rouge, La; 2004. 8. p. 86-93p.
White C. Cause-related Marketing. In: Heath RL, editor. Encyclopedia of Public Relations. Vol 1. Thousand Oaks Calif.: Sage Publications; 2004. 1. p. 118-120p.

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