Advertising & Public Relations Faculty Publications
Public Information Officers' and Journalists' Perceived Barriers to Providing Excellent Health Information. Health Communication. 2009;24.
Anticipating or Precipitating Crisis?: Health Agencies May Not Be Heeding Best Practice Advice in Avian Flu Press Releases. Journal of Public Relations Research. 2009;21.
Online Privacy and Security Practices of the 100 Largest U.S. Nonprofit Organizations. International Journal of Nonprofit and Voluntary Sector Marketing. 2009;14 (1).
Examining a Crisis Communication Void: The Role of Context to Mitigate Issues. Journal of Communication Management. 2009;13 (2).
The Bare Bones Introduction to Integrated Marketing Communication. Rowman & Littlefield; 2008.
Preparing for Pandemic while Managing Uncertainty:An Analysis of the Construction of Fear and Uncertainty in Press Releases of Major Health Agencies. In: International Communication Association. Montreal; 2008.
Comprising or Compromising Credibility?: Use of Spokesperson Quotations in News Releases Issued by Major Health Agencies. In: Annual meeting of the Association for Educators in Journalism & Mass Communication Association. Chicago; 2008.
Joined at the Adversarial Hip: Understanding the Relationship Between Account Service and Creative. In: AAA Conference. San Mateo, California; 2008.
The missing link: Giving parents a voice in the ongoing childhood obesity debate.. In: American Academy of Advertising Conference. San Mateo, California; 2008.
Spokescharacter appearance vs. behavior: What's more important when advertising food products to kids in different developmental stages?. In: 2008 International Communication Association Conference. Montreal, Quebec, Canada; 2008.
How Advertising Creatives Define Effective Account Planning. In: American Academy of Advertising. San Mateo, CA; 2008.
Developing Breast Health Messages for Women in Rural Populations: Specialized Notions of Empowerment for Attention and Action.. In: Annual meeting of the National Communication Association. San Diego; 2008.
Developing Messages for Appalachian Breast Health Outreach Program: Getting Attention and Motivating Action. In: National Communication Association Conference. San Diego; 2008.
The knights of the food table. Parent's perceptions of the CARU children's food and beverage advertising initiative and its charter members.. In: 2008 Marketing and Public Policy Conference. Philadelphia, Pennsylvania; 2008.
Community Right to Know and Environmental Justice: Public Relations Practitioners Are Neither Getting Nor Using the Message.. In: National Communication Association. San Diego, CA; 2008.
Community right to know in China and the United States: Global implications for brand and reputation management. In: International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Beijing, China; 2008.
Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges. In: International Conference on Corporate Reputation, Brand, Identity and Competitiveness.; 2008.
Media Frames Shaping an Organizational Issue or Crisis: Naval Sonar Use and Cetaccean Stranding Events. In: Southern States Communication Association 2008.; 2008.
Community Right to Know in China and the United States: Global Implications for Brand and Reputation Management. In: International Conference on Corporate Reputation, Brand, Identity and Competitiveness.; 2008.
An Overview of Advertising Self-Regulation in Germany. In: American Academy of Advertising. San Mateo, CA; 2008.
Internal Communication, Information Satisfaction and Sense of Community: The Effect of Personal Influence. In: European Public Relations Research and Education Association Congress. Milan, Italy; 2008.
Comprising or Compromising Credibility?: Use of Spokesperson Quotations in News Releases Issued by Major Health Agencies. Public Relations Journal. 2008;2.
Lessons from Ad Educators' Experiences with Guest Speakers. Journal of Advertising Education. 2008;12 (2).
Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users. Journal of Health Communication. 2008;(13) 8.
A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 2008;13 (4).
From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. Information Communication and Society. 2008;11(5):652-674.
Risk communication and community right to know: A public relations obligation to inform. Public Relations Journal. 2008.
Integrated marketing Communication: Creative Strategy from Idea to Implementation.. Rowman & Littlefield; 2007.
Readings in Advertising, Communication and Consumer Culture. M.E. Sharpe; 2007.
Application of the Theory of Planned Behavior to Understand Voting Behaviors of the Young Electorate. In: International Communication Association. San Francisco, California; 2007.
Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns. In: Annual Meeting of the American Academy of Advertising. Burlington, Vermont; 2007.
Time to Warn the Surgeon General?: Public Information Officers’ and Journalists’ Perceived Barriers to Providing Excellent Health Information. In: National Communication Association. Chicago; 2007.
Impact of Political Advertising Message Sponsorship, Strategy, and Valence on Members of the Young Electorate.. In: Annual meeting of the National Communication Association. Chicago; 2007.
Advertising Educators’ Advice About Guest Speakers: Making the Most of Visits by Ad Professionals to Advertising Classrooms. In: AEJMC. Washington D.C.; 2007.
Food for thought: The role of nutritional information on children's purchase influence of food products. In: 2007 Association for Education in Journalism & mass Communication Conference. Washington, DC; 2007.
Behavior really does matter: An investigation of the impact of spokescharacter behavior on children's purchase influence of food and beverage products. In: 2007 American Academy of Advertising Conference . Burlington, Vermont; 2007.
Do looks matter? . In: 2007 International Communication Association Conference. San Francisco, California; 2007.
Advertising Educators' Advice About Guest Speakers: Making the Most of Visits by Ad Professionals. In: AEJMC. Washington D.C; 2007.
Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising. In: AEJMC. Washington D.C; 2007.
My Granny Googles Better than Yours: Factors Influencing Differences in How Older Americans Use the Internet for Health Communication and Information. In: Association of Internet Researchers Annual Conference. Vancouver, WA; 2007.
From Have Nots to Watch Dogs: Understanding the Realities of Senior Citizens’ Use of the Internet for Health Information. In: Association for Education in Journalism and Mass Communication Annual Conference. Washington, DC; 2007.
Crisis and Risk Communication: A Meta-Analysis of Symbiotic Research Streams.. In: International Public Relations Research Conference. Miami, FL; 2007.
Risk communication and community right to know.. In: National Communication Association.; 2007.
Media narrative frames of industrial chemical accidents: News sources, risk characters and advocated plots.. In: International Communication Association Conference. San Francisco, CA; 2007.
Meaning Contained in Risk Discourse: Deconstructing Media Narratives.. In: College of Communication and Information 29th Annual Research Symposium. Knoxville, TN; 2007.