Advertising & Public Relations Faculty Publications
Chinese Activist Organizations' Web Sites: Education, not Activation. In: International Communication Association (ICA). Singapore; 2010.
Using "Freakonomics" to Teach Research Methods to Journalism and Mass Communication Students. In: Association of Educators in Journalism and Mass Communication.; 2010.
Roadmap for Revisions: Using Content Analysis to Improve Writing Outcomes. In: Association of Educators in Journalism and Mass Communication.; 2010.
Diffusion of Social Media among Public Relations Practitioners in Health Departments across Various Community Population Sizes. Journal of Public Relations Research. 2010;22:332-358.
Social Media and Shared - or - Divergent - Uses?: A Coorientation Analysis of Public Relations Practitioners and Journalists. International Journal of Strategic Communication. 2010;4:189-205.
The Role of Source and the Factors Audiences Rely on in Evaluating Credibility of Health Information. Public Relations Review. 2010;36:81-83.
Contextual and Audience Moderators of Channel Selection and Message Reception of Public Health Information in Routine and Crisis Situations. Journal of Public Relations Research. 2010;22:378-403.
A Quantitative Review of Crisis Communication Research in Public Relations from 1991-2009. Public Relations Review. 2010;36:190-192.
Preparing for Pandemic While Managing Uncertainty: An Analysis of the Construction of Fear and Uncertainty in Press Relaeases of Major Health Agencies. Journal of Health and Mass Communication. 2010;1:177-193.
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users. Journal of Interactive Marketing. 2010;10(2).
Soap Box or Box of Soap: Consumer understanding of the news, advertising, and funding sources for user-generated content. Information and Society. 2010;13(6):820-843.
Anticipatory Socialization in the Use of Social Media in Public Relations: A Content Analysis of PRSA's Public Relations Tactics. Public Relations Review. 2010;36(3).
Public relations in advocacy: Stem cell research organizations' use of the Internet in resource mobilization. Public Relations Journal. 2010;4(4):1-22.
Roadmap for revisions: Using content analysis to improve student writing . The Community College Journalist. 2010;38(3).
Public Perceptions of Public Relations. Public Relations Review. 2010;36:319-324.
Internal Communication, Information Satisfaction and Sense of Community: The Effect of Personal Influence. Journal of Public Relations Research. 2010;22(1):65-84.
Anti-American attitudes among young Europeans: The mitigating influence of soft power. American Journal of Media Psychology. 2010;3(3-4):119-140.
Public relations bibliography.; 2010.
Internet usage patterns: An examination of how interactive features and processes are utilized in the United States. In: Leung L, Fung A Y-H, Lee PSN, editors. Embedding into Our Lives. Hong Kong: The Chinese University Press; 2009. 3. p. 3-25p.
From have nots to watch dogs: Understanding Internet health communication behaviors of senior citizens. In: Loader BD, Hardey M, Keeble L, editors. Digital Welfare for the Third Age: Health and Social Care Informatics for Older People. New York: Routledge; 2009. 1. p. 132-150p.
Public relations front groups: An ethical perspective on anonymous speech by partisan advocates. In: Heath T, Waymer D, editors. Rhetorical and critical approaches to public relations. New York: Routledge; 2009. 2. p. 272-289p.
Historical trends in risk and crisis communication. In: Heath RL, O'Hair HDH, editors. Handbook of risk and crisis communication. New York: Routledge; 2009. 3. p. 31-53p.
Secret persuaders: Ethical and rhetorical perspectives on the public relations front groups. In: Heath RL, Toth EL, Waymer D, editors. Rhetorical and critical approaches to public relations. 2nd ed. Routledge; 2009. 2. p. 272-289p.
Historical Trends of Risk and Crisis Communication. In: Heath RL, O'Hair HDH, editors. Handbook of Risk and Crisis Communication. New York: Routledge; 2009. 3. p. 31-53p.
A Quantitative Review of Crisis Communication Research in Public Relations: 1991-2009. In: Annual meeting of the Association for Educators in Journalism & Mass Communication. Boston; 2009.
Peer-ing into Pro-Health Advertisements for Children: Analysis of Their Reactions to and Suggestions for Campaign Visuals. In: Annual meeting of the International Communication Association. Chicago; 2009.
Insights into freshmen weight issues: An ethnographic study of how first-year students make decisions about eating.. In: 2009 Association for Education in Journalism and Mass Communication Conference . Boston, Massachusetts; 2009.
“You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . In: 2009 Association for Education in Journalism and Mass Communication Conference . Boston, Massachusetts; 2009.
How Gay Men Make Sense of Advertising in Gay-Targeted magazines: Understanding Diversity in Responses. In: American Academy of Advertising. Cincinnati, OH; 2009.
But I'm Careful Whom I Friend: Facebook Users' Awareness of Their Profile Usage Beyond Its Original Purpose and Their Efforts to Control Its Usage. In: 2009 Winter AMA Educators' Conference.; 2009.
Beyond the Water Cooler: Gender Differences in Privacy-Related Measures for Facebook Profile Usage Beyond Its Original Purpose. In: 2009 Marketing and Public Policy Conference .; 2009.
Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. In: 2009 American Academy of Advertising Conference. Cincinnati, Ohio; 2009.
Soap Box or Box of Soap: Content and Advertising in Online Communication. In: AEJMC Annual Conference. Boston; 2009.
American Corporate Responsibility in Romania: Corporate Diplomacy as a Component of Public Diplomacy. In: European Public Relations Research and Education Association Congress. Bucharest, Romania; 2009.