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Advertising & Public Relations Faculty Publications

Kent ML. Bare bones public speaking. 41,500 words ed. Amazon.com/Kindle; 2011.
Kent ML. Directions in social media for professionals and scholars. In: Handbook of Public Relations. 2nd ed. Thousand Oaks, CA: Sage; 2010. 6. p. 643-656p.
Kent ML, Taylor M. The death of Second Life: A case study of a (old) "new technology.". In: Business research yearbook: Business and global social responsibility. Vol 17. 2nd ed. Beltsville, MD; 2010. 6. p. 603-610p.
Kent ML. What is a Public Relations "Crisis?" Refocusing Crisis Research. In: Handbook of crisis communication. Oxford, England: Wiley/ Blackwell; 2010. 7. p. 705-712p.
Palenchar MJ. Risk communication. In: Heath RL, editor. Handbook of Public Relations. 2nd ed. Sage; 2010. 4. p. 447-460p.
Taylor M. Organizational use of new communication technologies in product recall crises. In: Theoretical and practical developments in crisis communication: Defining and advancing an emerging field. New York: Blackwell; 2010. 4. p. 410-421p.
Taylor M. Public relations in the enactment of civil society. In: Handbook of Public relations II. Thousand Oaks, CA: Sage; 2010. 5. p. 5-12p.
Taylor M. Toward a holistic organizational approach to crisis. In: Theoretical and practical developments in crisis communication: Defining and advancing an emerging field. New York: Blackwell; 2010. 6. p. 698-704p.
Cho M. Understanding benefits corporate donors expect from their contributions based on the mixed- motive model. In: Association for Research on Nonprofit Organization and Voluntary Action (ARNOVA). Alexandria, VA; 2010.
Haley E, McMillan SJ. The Reach of Advertising Scholars' Research. In: American Academy of Advertising. Minneapolis, MN; 2010.
Kent ML, Taylor M, Ferman D. "Encroachment from within: A tale of two professional associations". In: National Communication Association (NCA). San Francisco, CA; 2010.
Taylor M, Yang A. Chinese Activist Organizations' Web Sites: Education, not Activation. In: International Communication Association (ICA). Singapore; 2010.

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