Advertising & Public Relations Faculty Publications
Media frames and ethnic minority women in Korea: Expanding a generic frame in minority studies. Asian Journal of Women's Studies. 2012;18(4).
"CARU Weighs In: An Analysis of a Decade of Food and Beverage Cases". International Journal of Advertising. 2012;31(2).
The evolution of self- regulation in food advertising: An analysis of CARU cases from 2000- 2010. International Journal of Advertising. 2012;31(2).
Trends in food attitudes and behaviors among adults with 6-11 year old children. The Journal of Consumer Affairs. 2012.
Let Me In: A Document Analysis of Esssays Written by Applicants to an Advertising Degree Program. Journal of Advertising Education. 2012;16(1).
Activist Efforts of the Center for Media and Democracy to affect FCC policy for video news releases. Public Relations Review. 2012;38(1):76-82.
Brands and National Image: An Exploration of Inverse Country-of-Origin Effect. Place Branding and Public Diplomacy . 2012;8:110-118.
A Delphi study of new technology .; 2012.
Advertising Campaign Design: Just the Essentials. Vol 16.; 2011.
Instructors manual: Public relations writing: A rhetorical approach. Boston: Allyn and Bacon; 2011.
Public relations writing: A rhetorical approach. Boston: Allyn and Bacon; 2011.
Issues management makeover: A facelift for an aging theory. In: Business research yearbook: Business and global social responsibility. Vol 18. 2nd ed. Beltsville, MD; 2011. 5. p. 534-541p.
How intercultural communication theory informs global public relations practice. In: Public relations in global public relations contexts: Multiparadigmatic perspectives. New York: Routledge; 2011. 5. p. 50-76p.
Risk communication and corporate social responsibility: The essence of sound management for risk bearers, generators and arbiters. In: Ihlen J, Bartlett J, May S, editors. Handbook of Communication and Corporate Social Responsibilty. Malaysia: Wiley-Blackwell; 2011. 1. p. 188-207p.
Qualitative Interviewing. In: Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, CA: Sage; 2011.
Building social capital through rhetoric and public relations. In: Management Communication Quarterly. Vol 25.; 2011. 4. p. 436-454p.
"Six Strategies in Six Minutes". In: Advertising Principles and Practice. Pearson, Prentice Hall ; 2011. 2. 238.
Quiet, Creeping, and Sudden?!: Exploring Public Information Officers' Definitions of Health Crisis. In: Association for Education in Journalism and Mass Communication. St. Louis; 2011.
"Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions". In: Marketing and Public Policy Conference. Washington, DC; 2011.
"Web Analytics: A Tool for Strategic Communication Research". In: International Communication Association (ICA). Boston, MA; 2011.
"Ethiopian Dialogue: Merging Theory and Praxis in Journalism Training". In: The Annual Academic Conference of The Internatinal Association for Media and Communication Research (IAMCR). Istanbul, Turkey; 2011.
Social media and mobile technologies implemented in risk and crisis communication practices. In: International Public Relations Research Conference. Miami, FL; 2011.
Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. In: International Conference on Corporate Reputation, Brand Identity and Competitiveness. New Orleans, LA; 2011.
Public relations and social media: Decentralizing control and power in risk and crisis communication. In: International PR conference. Barcelona, Spain; 2011.
Examining the Inter Organizational Relationships that Build Civil Society: Evidence from Zagreb, Croatia. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
Measuring Media Development: Roles for Media Development Organizations, Reserachers and Educators. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
A Relational Approach to Public Diplomacy in a Multipolar World: Understanding the U.S.- China- Russia Relationship Concerning Libya through the People's Daily Newspaper. In: Future of U.S.- Chinese Media Communication and Public Diplomacy in a Post- Crisis World Conference. Amherst, MA; 2011.
Rehibilitating Image in Public Relations: Remembering that Images are a Foundation for Knowing. In: National Communication Association (NCA). New Orleans, LA; 2011.
Activist Practitioner Perspectives of Website Public Relations: Why Aren't Activist Websites Fulfilling the Dialogic Promise?. In: International Communication Association (ICA). Boston, MA; 2011.
Evolving Rural Radio in Liberia: Challenges and Opportunities for Paricipatory Empowerment. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
Brands and National Image: The Potential of Corporate Diplomacy. In: European Public Relations Research and Education Association Congress. Leeds, England; 2011.
"Using Qualitative Research to Understand and Improve Hand Hygiene Practices". Pigeon Forge, TN ; 2011.
"Why Students Major in Advertising". St. Louis; 2011.
"Using Qualitative Research to Improve Signage in Health Care Settings". Iowa City; 2011.
Public Information Officers' Perceived Control in Building Local Public Health Agendas and the Impact of Community Size. Health Communication. 2011:1-10.
Insights into freshman weight issues: An ethnographic study of how first-year college students make decisions about eating. Journal of Consumer Affairs. 2011;(July 2011).
Developing Breast Health Messages for Women in Rural Populations. Journal of Consumer Affairs. 2011;45:33-51.
Learning Web Analytics: A Tool for Strategic Communication. Public Relations Review. 2011;37(4).
Concluding thoughts and challenges. Management Communication Quarterly. 2011.