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Advertising & Public Relations Faculty Publications

Kent ML, Taylor M. How intercultural communication theory informs global public relations practice. In: Public relations in global public relations contexts: Multiparadigmatic perspectives. New York: Routledge; 2011. 5. p. 50-76p.
Kent ML, Taylor M. Issues management makeover: A facelift for an aging theory. In: Business research yearbook: Business and global social responsibility. Vol 18. 2nd ed. Beltsville, MD; 2011. 5. p. 534-541p.
Palenchar MJ, Hocke TM, Heath RL. Risk communication and corporate social responsibility: The essence of sound management for risk bearers, generators and arbiters. In: Ihlen J, Bartlett J, May S, editors. Handbook of Communication and Corporate Social Responsibilty. Malaysia: Wiley-Blackwell; 2011. 1. p. 188-207p.
Taylor M. Building social capital through rhetoric and public relations. In: Management Communication Quarterly. Vol 25.; 2011. 4. p. 436-454p.
Taylor RE. "Six Strategies in Six Minutes". In: Advertising Principles and Practice. Pearson, Prentice Hall ; 2011. 2. 238.
Taylor RE. Qualitative Interviewing. In: Using Qualitative Reserach in Advertising: Strategies, Techniques, and Applications. 2nd ed. Thousand Oaks, CA: Sage; 2011.
Avery EJ, Hocke TM. Quiet, Creeping, and Sudden?!: Exploring Public Information Officers' Definitions of Health Crisis. In: Association for Education in Journalism and Mass Communication. St. Louis; 2011.
Kent ML, Taylor M. "Ethiopian Dialogue: Merging Theory and Praxis in Journalism Training". In: The Annual Academic Conference of The Internatinal Association for Media and Communication Research (IAMCR). Istanbul, Turkey; 2011.
Kent ML, Carr BJ. "Web Analytics: A Tool for Strategic Communication Research". In: International Communication Association (ICA). Boston, MA; 2011.
Palenchar MJ, Freberg K. Opportunities and barriers implementing mobile technologies and social media in reputation management and crisis communication practices. In: International Conference on Corporate Reputation, Brand Identity and Competitiveness. New Orleans, LA; 2011.
Taylor M, Abbott SM. Measuring Media Development: Roles for Media Development Organizations, Reserachers and Educators. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
Taylor M, Kent ML. Evolving Rural Radio in Liberia: Challenges and Opportunities for Paricipatory Empowerment. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
Taylor M, Doerfel ML. Examining the Inter Organizational Relationships that Build Civil Society: Evidence from Zagreb, Croatia. In: International Association of Media and Communication Researchers (IAMCR). Istanbul, Turkey; 2011.
White C. Brands and National Image: The Potential of Corporate Diplomacy. In: European Public Relations Research and Education Association Congress. Leeds, England; 2011.
Palenchar MJ. Concluding thoughts and challenges. Management Communication Quarterly. 2011.

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