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Advertising & Public Relations Faculty Publications

Taylor M. Government relations. In: Encylopedia of public relations. Thousand Oaks, CA: Sage; 2013. 4. p. 402-405p.
Taylor M, Kent ML, Saffer AJ. Using Inoculation Theory in public relations messages: Preparing the audience for arguments to be made later. In: Casing Persuasive Communication. C. J. Liberman ed. New York: Kendall Hunt; 2013. 1. p. 127-144p.
White C. Video News Releases. In: Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. Vol 2. Thousand Oaks, California: Sage Publications; 2013. 9. p. 960-962p.
White C. Cause-related Marketing. In: Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. Vol I. Thousand Oaks, California: Sage Publications; 2013. 1. p. 102-103p.
White C. Cultural Flows and Public Relations. In: Encyclopedia of Public Relations (2nd ed.) Robert Heath, editor. Vol I. 2nd ed. Thousand Oaks, California: Sage Publications; 2013. 2. p. 233-234p.
Avery EJ, Graham M. Crisis Communication and Organizaitonal-Centered Situational Considerations for Management. In: Association for Education in Journalism & Mass Communication. Washington, D.C.; 2013.
Hoy M. "Exploring Eyetracking for Marketing and Public Policy Research" . In: Marketing and Public Policy Conference. Washington, DC; 2013.
Kent ML, Yang A. "Unlocking the Secrets to Social Media Visibility". In: National Communication Association (NCA). Washington, DC; 2013.
White C, Radic D. Comparative Public Diplomacy: International Public Relations of Countries in Transition. In: European Public Relations Research and Education Association Congress. Barcelona, Spain; 2013.
White C. Cultural Sensitivity in Transnational Corporate Social Responsibility. Vol Proceedings of the 2nd Annual CSR Communication Conference, Aarhus, Denmark.; 2013.
Haley E. "Involvement". In: Advertising Theory. New York: Routledge Taylor & Francis Group; 2012. 1. p. 120-132p.
Kent ML. The internal struggle of encroachment from within the profession: The role of marketing and advertising in public relations? . In: Business research yearbook: Business and global social responsibility. Vol 19. 2nd ed. Beltsvile, MD; 2012.
Palenchar MJ, Freberg K. Emergency management planning: Risk, crisis, issues and social media. In: Pre-crisis planning, communication and management: Preparing for the inevitable. New York, NY: Peter Lang; 2012. 1. p. 147-170p.
Palenchar MJ, Motta BH. Risk communication and environmental challenges: Right to know as a core value for behavioral change. In: Exploring the ethical dimensions of Organizational Environmental Communication. New York, NY: Peter Lang; 2012.
Palenchar MJ. Right to know and risk communication: Implications of risk equity. In: Culture, social class and race in public relations. Lexington Books; 2012. 1. p. 189-204p.
Taylor M. Corporate social responsibility communication campaigns. In: Communication campaigns. 4th ed. Thousand Oaks, CA: Sage; 2012. 2. p. 261-274p.
Taylor M, Pampaloni A. What Happened to the Image of Image in Public Relations?. In: International Association of Business Disciplines (IABD). Long Beach, CA; 2012.
White C. Global Corporate Citizenship and Social Responsibility: Insights from the C-Suite. In: 15th annual International Public Relations Research Conference. Miami; 2012.

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