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Advertising & Public Relations Faculty Publications

Haley E. Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. In: Proceedings of the 1995 Conference of the American Academy of Advertising.; 1995. 1. p. 119-128p.
Haley E, Hovland R. Closer scrutiny? Recent trends in supreme court commercial speech decisions. In: Annual Conference of the American Academy of Advertising.; 1995. 1. p. 199-204p.
Hovland R, Haley E. Recent district court decisions and the status of commercial speech decisions. In: Proceedings of the Annual Conference of The American Academy of Advertising.; 1995. 2. p. 205-209p.
Hoy M, Haley E. Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. In: Ellen P S, Kaufman PJ, editors. Proceedings of the 1995 Marketing and Public Policy Conference.; 1995. 1. 153.
Taylor RE, Hoy M. The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. In: Proceedings of the Annual Conference of the American Academy of Advertising. Norfolk, VA; 1995. 3. p. 36-42p.
White C. Academy members on the Internet: A survey of computer network use. In: Annual Conference of the American Academy of Advertising. Norfolk, Va.; 1995. 2. p. 245-247p.
Hoy M, Haley E. International Agency Research: The French Experience. In: Annual Conference of the American Academy of Advertising. Norfolk, VA; 1995.
Haley E. Interviewing: Data Generation and Analysis. In: Proceedings of the 1994 Conference of the American Academy of Advertising.; 1994. 2. p. 221-232p.
Haley E, Wilkinson J. And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. In: Proceedings of the 1994 Conference of the American Academy of Advertising.; 1994. 7. p. 79-87p.
Taylor RE. Qualitative research. In: Singletary MW, editor. A Social Science Approach to Mass Communications Research. Longman; 1994.
Taylor RE. The interview as an advertising research tool: Theoretical orientations and interviewing. In: Proceedings of the Annual Conference of the American Academy of Advertising.; 1994. 2. p. 221-223p.
Haley E, Hovland R. Overbreadth and commercial speech. Communications and the Law. 1994;16:201-212.
Haley E. The Semiotic Perspective: A Tool for Qualitative Inquiry. In: Proceedings of the 1993 Conference of the American Academy of Advertising.; 1993. 1. p. 189-196p.
Haley E, McKee K. Reaching the In-Dorm College Market: A Study of In-Room Media Ownership and Use. In: Annual Meeting of the Association of Popular Culture. New Orleans, LA; 1993.
Hovland R, Klaus K, Haley E. Commercial speech after Fox: There's a rule for every exception. In: Annual Conference of the American Academy of Advertising.; 1993.
Hoy M. From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. In: Association for Educators in Journalism and Mass Communications Convention.; 1993.
Hovland R. Canyon Breweries: Gloster Beer. In: Nevett T, editor. Advertising Management: Case Analysis Manual. Chicago, IL: National Textbook Company; 1992.
Hoy M, Stankey MJ. Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. In: Bloom PN, Starr, Jr. RG, editors. Proceedings of the 1992 Marketing and Public Policy Conference,. Chicago: American Marketing Association; 1992. 7. 71.
Hoy M. Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. In: Bloom PN, Starr, Jr. RG, editors. Proceedings of the 1992 Marketing and Public Policy Conference. Chicago: American Marketing Association; 1992. 1. p. 138-151p.
Hoy M. The Emergence of Script-Related Knowledge. In: Childers TL, editor. 1991 AMA Winter Educators' Conference. Chicago: American Marketing Association; 1991. 3. p. 387-394p.
Hoy M. The Toddler Years: The Missing Sample in Marketing Research with Children,. In: 1990 AMA Educators' Proceedings. Chicago: American Marketing Association; 1990. 1. p. 112-117p.
Taylor RE. The legal profession's struggle to define a role for direct mail advertising. In: Proceedings of the Annual Conference of the American Academy of Advertising. San Diego, CA; 1989. R. p. RC83-86p.
Taylor RE. Extending the analysis of the power of advertising. In: Proceedings of the Annual Conference of the American Academy of Advertising. San Diego, CA; 1989. R. p. RST122-125p.
Hovland R, Teeter D, Wilcox GB. Advertising and the constitution: Regulation and rights in flux. In: Annual Conference of the American Academy of Advertising.; 1988.
Hoy M. Public Policy Issues in Consumer Behavior. In: Mowen JC, editor. Consumer Behavior. New York: MacMillan Publishing Company; 1987. 5. p. 569-603p.
Taylor RE. Symbolic interactionism and the advertising institution. In: Proceedings of the Annual Conference of the American Academy of Advertising. Baton Rouge, LA; 1986. N. p. NR128-129p.
Taylor RE, Wallace S. The linked model writing project. In: Annual of the American Academy of Advertising. Charleston, SC; 1985. N. p. NR212-14p.
Taylor RE. Advertising education moves South. In: Eighth Annual Communications Research Symposium. Knoxville, TN; 1985. 4. p. 49-61p.

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