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Advertising & Public Relations Faculty Publications

Kent ML. Public Relations. Thousand Oaks, CA: Sage; In Press.
Taylor M, Kent ML. NGO's, Organizing, and Health. In: Organizations, communication, and health. New York: Routledge Press; In Press.
Taylor M. Co creation. In: Encyclopedia of corporate reputation. Wiley Blackstone; In Press.
Kent ML. "The fourth persona: Transcending the toolmaker's paradigm". In: International Communication Association (ICA). San Juan, Puerto Rico; 2015.
Taylor M, Saffer AJ. Helping Students Help Themselves. In: Association of Educators in Journalism and Mass Communication. San Francisco, CA; 2015.
Taylor M, Yousuf M. Connective Journalism: Syrian Activists. In: Association of Educators in Journalism and Mass Communication. San Francisco, CA; 2015.
White C, Nielsen A, Valentini C. Unfolding CSR Discourses in the Fashion Industry.. In: International Communication Association. San Juan, PR; 2015.
Hovland R. Alcoholic Beverage Advertising: An Integrative Interdisciplinary Review. Journal of Current Issues in Research and Advertising. 2015;Spring(36).
Cho M, Schweickart T.. Nonprofits' use of Facebook: An examination of organizational message. In: Public Relations in the Nonprofit Sector: Theory and Practice. Routledge; 2014. 2. p. 281-295p.
Taylor M. Reflections on using monitoring and evaluation to enhance information interventions for peace. In: Communication for peace: Charting an emerging field.; 2014. 1. p. 179-191p.
Cho M, Schweickart T., Darm L. Communicating CSR on social media: Strategies, main actors, and public engagement on corporate Facebook. In: Public Relations Division of the Association for Education in Journalism and Mass Communication. Montreal, Canada; 2014.
Kent ML. "The Power of Storytelling in Public Relations: Understanding the 20 Master Plots". In: International Communication Association (ICA). Seattle, Washington; 2014.
Taylor M. Engaging for change: Exploring social media in social change. In: International Communication Association (ICA). Brisbane, Australia; 2014.
Taylor M, Kent ML. "Dialogic Engagement: Explicating Foundational Public Relations Concept". In: International Communication Association (ICA). Seattle, Washington; 2014.
Taylor M, Kent ML. Engaging for change: Exploring social media in social change. In: International Communication Association (ICA). Brisbane, Australia; 2014.

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