The School of Advertising & Public Relations welcomes Laura Mansfield to its teaching faculty. Laura will serve as Lecturer for the 2017-2018 teaching Social Media (PBRL / ADVT 461 & 561), Public Relations Writing (PBRL 320) and Public Relations Advanced Writing (PBRL 420).
Laura Mansfield has an MBA in Finance from the University of Tennessee (1992). She comes to ADPR after an award winning professional career at a number of firms including EVP at Fletcher Marketing PR and EVP and senior VP of public relations and social media at The Tombras Group. She has also taught as a part-time lecturer/adjunct professor at the University of Tennessee and at Pellissippi State Community College. Laura is an expert in message development, content strategy, social media, integrated communications and influencer marketing. She is teaching courses focused on public relations writing and social media.
Mariea Hoy, a professor in the School of Advertising and Public Relations, is the inaugural recipient of the DeForrest Jackson Professorship.
The school’s first named professorship, the DeForrest Jackson Professorship was created earlier this year with a $500,000 gift from Suzanne Sackleh Masters of Atlanta, who received her bachelor’s degree in advertising and public relations in 1989. Masters made the gift in honor of her favorite professor, DeForrest Jackson.
Jackson came to UT after retiring as communications director for Coca-Cola in Atlanta. He earned his master’s degree in communications from UT and went on to serve as an associate professor of advertising until he retired in 1996. He died in 2013.
See more of the story here.
Last month advertising students with the School of Advertising & Public Relations visited Disney for a behind-the-scenes look with the Disney Youth Education Series. Disney’s Yellow Shoes Creative Group is the in-house advertising agency for Disney Destinations, which encompasses Walt Disney Parks & Resorts, Disney Cruise Line, Disney Vacation Club, and Adventures by Disney. The agency consists of a diverse and talented cast of writers, designers, artists, media buyers, and planners, specializing in all forms of marketing communications and media.
When asked about the trip Kendall Thompson had this to say, "There were so many amazing moments on this trip, from wandering through the parks to take a behind-the-scenes look at Yellow Shoes, that it's hard for me to pick a favorite! Meeting with some of the creatives that support the Disney brand and getting to pick their brains was definitely a highlight. Taking a peek into the ad archives was really cool, too! I doubt I would get to do that on any other Disney trip. At Yellow Shoes, we learned how the agency functions with the larger Disney company. We also go to talk to a few of the interns about their journey. I found their advice about traversing the application process to be helpful."
Disney Youth Education Series is a series of educational workshop geared toward university students to assist in their professional development. Participants are exposed to and take part in the strategies and techniques used by Leaders at Walt Disney World in creating lasting memories for their guests. Participants in these programs are able to expand their knowledge skills through engaging challenges, observations and interactions with Cast Members and Leaders of Walt Disney World. Programs cover such topics as creative development, techniques of teamwork, leadership strategies, and corporate culture.
The tour of Disney’s Yellow Shoes Creative Group provided an opportunity for students to learn and experience what it is like to be part of one of the most admired companies in the world. Provided with an insider’s view from one of the agency’s leading creative directors, the students were treated to a comprehensive review of the roles of various members of the organization, the creation and development of certain projects that the agency had been tasked with, and an opportunity to listen and speak with current interns regarding career development in the field of advertising.
Content provided by Courtney Childers, Eric Haley, and Andrew Anglin.
Senior Advertising student Phoebe Spooner is set to graduate in just a couple of days.
Phoebe is set to work for the local company DesignSensory here in Knoxville. When asked about it here is what Phoebe had to say:
Q: Tell us about yourself.
I grew up in Knoxville, so when I found out that UT had one of the top advertising programs in the country, I knew I was going to be a Volunteer. I hurried through my gen-ed courses at Pellissippi State, and transferred halfway through my sophomore year.
Q: What are some things that have helped you get to where you are?
I owe every bit of my progress to a circle of mentors who have supported me along the way. I have some amazing professionals in the advertising community that have been providing advice and making connections for me wherever possible. But most importantly, they have been cheering me on.
Q: What are the biggest challenges that you have had to conquer?
My biggest challenge was not getting overwhelmed. I have held internships and part-time jobs every semester since I transferred. There were some days where I would work late at my part time job, get up early for class, leave at noon to work an internship, then go back to campus for Ad Club. It was mentally and physically draining, but I see now that it was entirely worth it.
Q: What are you doing after graduation?
I’m very pleased to be continuing on with Designsensory in Knoxville. I had the privilege of interning on the strategic team last August. Then I became marketing coordinator. After graduation, I’ll be full-time with the strategy and marketing team. Designsensory has become a second home for me in the past eight months, so it will be a smooth transition. I can’t wait to hit the ground running this month!
Q: What are you most excited about in your new position?
The people I work with, the amazing prospects I get to research for, the intricate brand stories, the really bold and nontraditional ideas we come up with that blow away consumers… It’s everything. I’ve been intentional and persistent to get to this point, because I knew since day one that Designsensory is where I want to be.
Advertising student and recipient of the Conaway Andervertising Scholarship, Hunter McClure is studying abroad this semester in Australia. Hunter along with other College of Communication & Information students are participating in a semester-long experience spear-headed by Dr. Sam Swan. While there Hunter and his classmates are studying at the University of Sydney.
"Studying abroad this semester in Sydney, Australia, has changed my life. You go into it thinking that it's going to be a giant vacation, but in reality you are adapting and becoming part of the culture. It is honestly better than a vacation because you get the full experience and truly feel like you are a local. I find myself speaking with the lingo and helping people who are lost on the street. I especially have become keen on the laid-back lifestyle that the Aussies have. The environment is so unique and inviting that everyone should experience it." -Hunter McClure
For 24 years, students in the School of Advertising and Public Relations have journeyed to the Big Apple for one week during the month of January. This affordable trip sponsored by the UT Ad Club changes the lives of many students by exposing them to the dynamics of agency life in the advertising capital of the world. Led by two faculty members students get the opportunity to network with UT advertising alumni in NYC and spend three full days touring advertising agencies and media companies, while meeting with potential employers. From this trip a large number of students are successfully placed in paid internships in top agencies during the summer term. Outstanding UT advertising alumni work (and thrive) at agencies such as Young & Rubicam, Ogilvy & Mather, BBDO, Publicis, and Hearts & Sciences to name a few.
Our journey began with taking taxis from La Guardia to the hotel which by the way was fifty dollars. That single factor actually made me appreciate my car a lot more once I returned to Knoxville. Our Hotel was located in Lower Manhattan—2 blocks away from Times Square. Our first day was a free day to explore the city. As we traveled the subways and streets, there wasn’t a single person speaking the same language. The culture there is completely diverse. In some places, we were the only ones speaking English. Now I understand how important knowing a second or third language is, especially when you are preparing to enter into a global market such as advertising.
Our sole purpose of the UT Ad Club NY trip was for professional development which included traveling to some prestigious advertising agencies in NY. At each agency, we were greeted by alumni from the University of Tennessee’s School of Ad/PR. Our first agency to visit was Y&R (Young & Rubicam). Their energy was amazing! Workers from each discipline of the adverting agency would describe their transition from the south, a day-to-day at work, and recent projects they have worked on. The aspect of this agency that stood out the most was there desire to answer every single question we had and go into as much detail as they could. I admired their honesty and family oriented culture. We read about how an agency is setup, corporate culture, campaigns, new business pitches etc, but to actually see everything you read about is thrilling. It makes me even more excited to jump into the Advertising world.
Another agency that stood out to me was BBDO. They are the only Ad Agency left on Madison Ave, which is where all of the agencies were until the rest relocated. Their motto is to create ads that can’t be ignored. Be bold! They’re not afraid to stand out. My entire life has been based on those beliefs of embracing the ideas that are different, challenging my creativity, and being the one to stand out to make a difference. In addition to their similar beliefs, the culture at BBDO is phenomenal. It’s heartwarming to see people in a career that love coming to a place where they are all connected in every aspect.
We also visited Ogilvy & Mather, Publicis, and Hearts & Science. All of these agencies were AMAZING! Although you heard from people with the same job titles, you learned something different from each alumni at each agency. For me, that was the most beneficial aspect of this entire trip. No matter how many different professional people you spoke with, they had at least one different piece of advice to give. I learned that no one is the same nor come from the same background. Some people just ‘landed” in their positions… literally. They had absolutely no intentions of being in Advertising. And the people we met that week were just in our shoes not too long ago trying to figure out life and stressing over having a job after college. The most repeated advice was: to gain experience through internships, build connections, and don’t stress if you don’t have a job before graduating.
With those encouraging words of advice I have already applied to MAIP (Multicultural Advertising Intern Program) and have proudly been announced as a finalist. This program works with agencies all across the country to host a fellow for the summer in the particular discipline the intern is interested in and in the city they prefer (if chosen). The discipline I desire to fulfill is account management. After being an Ad Rep for the Daily Beacon, I’ve learned a lot about my strengths and weaknesses--personally and professionally. Being a finalist for MAIP means that I have the opportunity to intern in (hopefully) the city of my choice, which is New York City, of course. The selection process is from Feb 8th-15th. Although my placement in an agency for the summer isn’t guaranteed, I am thankful to have made it this far in such a competitive and beneficial program. The UT Ad Club, New York trip opened my eyes to an unlimited amount of possibilities for my future.
Laura Gamo, M.S. student in the School of Advertising & Public Relations was recently named a MAIP finalist. The MAIP fellowship supplies the field of advertising with highly skilled multicultural students. The highly competetive fellowship allows students across the country the ability to work with advertising professionals through a 22-week program. According to MAIP, "By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry."
Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States. It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business. Forty-three years ago the 4A's began the Multicultural Advertising Intern Program with a mission to lead an industry evolution by providing the highest quality, diverse talent and to provide the advertising industry with unparalleled, developed diverse talent.
Laura a fellow with the Chacellor's Honor Program shared her story with us:
Q: What do you do with the Chancellor's office:
As a graduate assistant for the Chancellor’s Honors Program, I am in charge of planning, managing and executing many of our student’s co-curricular requirements. I’m also in charge of collaborating on communicative efforts such as fliers, newsletters, etc. for our events and courses.
Q: What are some of the things that have helped get you to where you are that could help other students?
I think maintaining a positive attitude and having a passionate and active pursuit of my goals has been really important. In my experience, hard work, diligence and a little faith are crucial to success.
At the same time, I know I wouldn’t be where I am today without the help and support of key mentors and peers in my life. Finding a mentor that has been where you wish to be or that can help guide you along the process is essential. Because I’ve felt the impact these people have had in my life, I also hope aim to be a bridge builder to those overcoming similar disadvantages and challenges.
I’ve heard it said that it’s possible to grow wings while still staying rooted in who you are and where you came from and I think that’s super important. I’ve learned to understand who I am, to find empowerment in that and to recognize how I can use that to understand and communicate with people having similar and different identities and experiences.
Q: What was the biggest challenge you had to conquer that helped shape your path?
One of the biggest challenges I’ve faced has been learning to understand, integrate into and navigate in a culture and society different from the one my parents were familiar with. At the same time, the challenges and barriers I have faced have allowed me to develop a perseverance, resilience and strong work ethic that any industry or employer can appreciate.
By far, my parents are my loudest cheerleaders and ultimate role models. Their sacrifice and decision to leave everything they knew to come to the United States in order to give my siblings and I a greater sense of security and better opportunities is an important foundation, and something I cling to in each of the endeavors I undertake.
Q: What are you got most excited about regarding your new job?
I’m really excited about the chance to work with a different group of undergraduate students! Especially as we continue to communicate with, and influence the perspectives and decisions of, different audiences. I believe I can be a part of innovative and constructive developments as we—as a program and as a University—move into a new stage of leadership and execute strategic efforts toward becoming a Top 25 institution. I’m also excited to be able to perform tasks that are centered on communication strategies and strategic cooperation with groups on campus and in the surrounding community.
I’m really relieved to find that my supervisor and everyone in the office is great—it’s an awesome environment! But if I’m being completely honest, I’m most excited that I’ll be getting to work alongside two other fellow Tar Heels and Carolina graduates, Dr. Virginia Stormer and Ph.D. candidate Matt Baylock.
Q: What are your interests in PR?
As a woman of color, an immigrant to this country, I've become a unique hybrid as a student, an individual and a professional. Having struggled to learn a new language and integrate myself into a host culture, I know the value of communicating with others, expressing ideas and influencing opinions. More importantly, I recognize the need to consider the voice of the minority and empower and activate those who might often be underrepresented or misunderstood. The realization of the power and influence of communication, along with various other life experiences, has given me a passion for public relations and strategic communication functions, for international and intercultural relations, and for the ethical considerations that accompany each of these.
My research interests include the role of nongovernmental organizations and social/digital media on policy and on quality of democracy around the globe.
In my studies and in my personal life, I aim to serve the needs of diverse students and individuals in the surrounding community; encouraging a greater sense of community immersion and consideration and understanding of various worldviews.
Congratulations to our three students from the School of Advertising & Public Relations who graduated in December with their Master of Communication and Information degree.
Robert Lambert, Chima Onunka, and Kelsey Robinson successfully defended a Master-level capstone project as part of the Master of Communication & Information degree.
Robert Lambert (public relations concentration), conducted a cross-cultural study analyzing health-orientated messages in public relations. His study evaluated HIV/AIDS messages from the CDC and Centre for Health Protection in Hong Kong. When asked about the program Lambert said, “This program has significantly improved my research abilities, as well as given me the knowledge needed to be a strategic, rather than reactive communicator. This program also provided me with the opportunities to experience new cultures, as I spent the summer traveling abroad in Siena, Italy.”
Robert Lambert has accepted a Public Relations Manager position with Cherokee Health Systems in Knoxville, Tennessee.
Chima Onunka (public relations concentration), researched the messages and relationship between African Americans and law enforcement in the United States. His project used Situational Theory of Publics to perform a qualitative study and key informant interviews. Chima interviewed fifteen law enforcement officials and African American participants which allowed for the development of a model for better engagement and dialogue.
Kelsey Robinson (advertising concentration), said she, “developed a Corporate Social Responsibility (CSR) campaign for Gap that would help lift the brand from an ongoing identity crisis and boost revenue during a time of intense and growing competition within the retail industry. With little differentiation in product offerings, the challenge was to differentiate Gap by communicating its brand voice and values in a way that resonated with the chosen target audience while keeping with its optimistic American brand attitude.”
(Chima Onunka, left & Robert Lambert, right)