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ADVT Course Descriptions

ADVT 250 Advertising Principles

3 Credit Hours
Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process ― research, media, creative, and management. 

Undergraduate

ADVT 310 Advertising and Public Relations Design

3 Credit HoursStudy, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material. (RE) Prerequisite(s): 250 or Public Relations 270.Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 340 Advertising and Public Relations Research Methods

3 Credit HoursSecondary data and primary research techniques for advertising and public relations decisions. (RE) Prerequisite(s): 250 or Public Relations 270 and Statistics 201 or 207.Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 350 Advertising Creative Strategy

3 Credit Hours
Basic concepts of creative strategy with intensive practice in developing creative strategy statement, writing and designing advertisements, and judging creative work. 
(RE) Prerequisite(s): 250 and 310.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 360 Advertising Media Strategy

3 Credit Hours
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation. 
(RE) Prerequisite(s): 250 and 340.
(RE) Corequisite(s): 380.

Undergraduate

ADVT 380 Advertising Professional Seminar

1 Credit Hours
Exploration of career choices in mass communications. Résumé and letter writing, interviewing, and portfolio preparation. 
(RE) Prerequisite(s): 340.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 450 Advertising Management

3 Credit Hours
Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations. 
(RE) Prerequisite(s): 350 and 360.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 460 Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used. 

(RE) Prerequisite(s): 340.

Undergraduate

ADVT 461 Social Media

3 Credit Hours
Practical and analytical skills necessary to create, evaluate, and execute social media campaigns. Course emphasis is on on-line reputation management; ethical, legal, and privacy issues; and evaluating digital technologies. 

(Same as Public Relations 461.)
(RE) Prerequisite(s): 340.

Undergraduate

ADVT 470 Advertising Campaigns

3 Credit Hours
Group-based development, execution, and evaluation of an advertising campaign for a regional or national client. 

(RE) Prerequisite(s): 450 and Public Relations 270.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 480 Advertising Issues

3 Credit Hours
Examination of the role of advertising in society and controversies surrounding economic, social, cultural, and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints. 

(RE) Prerequisite(s): 360.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 490 Special Topics

3 Credit Hours
Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.

(RE) Prerequisite(s): 360.

Undergraduate
Graduate

ADVT 492 Advertising Internship

1 Credit Hours
Experience in a functional area of advertising. 

Contact Hour Distribution: 10 hours of laboratory each week.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 2 hours.
(DE) Prerequisite(s): 340 and junior/senior standing.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 493 Independent Study

1-3 Credit Hours
Individual study in a specialized area under the supervision of a faculty member. 

Repeatability: May be repeated. Maximum 3 hours.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 500 Thesis

1-15 Credit Hours
Grading Restriction: P/NP only.
Repeatability: May be repeated.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 502 Registration for Use of Facilities

1-15 Credit Hours
Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated.
Credit Restriction: May not be used toward degree requirements.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 510 Advertising and Society

3 Credit Hours
Analysis of advertising as an institution in a free-enterprise democratic society and its relation to social, legal, cultural, and economic institutions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 520 Advertising and Communications Theory

3 Credit Hours
Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 530 Advertising and Public Relations

3 Credit Hours
Nature, scope, and application of research function to advertising and public relations decisions.
(RE) Prerequisite(s): Statistics 531 or equivalent.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 530 Advertising and Public Relations Research

3 Credit Hours
Nature, scope, and application of research function to advertising and public relations decisions.
(RE) Prerequisite(s): Statistics 531 or equivalent.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 540 Advertising Decision Making

3 Credit Hours
Analysis of decision making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 560 Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development, secondary and quantitative data also used.

Graduate

ADVT 561 Social Media in Advertising and Public Relations

3 Credit Hours
Practical and analytical skills necessary to create, evaluate and execute social media campaigns. Emphasis on on-line reputation management, ethical/legal/privacy issues and evaluating digital technologies.
Cross-listed: Same as Public Relations 561.

Graduate

ADVT 590 Project

3 Credit Hours
Capstone project under guidance of faculty. Application of principles from previous course work.

Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 6 hours.
Credit Level Restriction: Graduate credit only.
Registration Restriction(s): Enrollment is limited to graduate students.

Graduate

ADVT 597 Independent Study

3 Credit Hours
Repeatability: May be repeated. Maximum 6 hours.
Registration Restriction(s): Must be a graduate student.
Registration Permission: Advanced undergraduate students who wish to be considered must seek permission of instructor.

Graduate