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ADPR Facts

Undergraduate Enrollment (Mass Communication  Majors)*

 

Fall 2014

Fall 2013

Fall 2012

Fall 2011

Fall 2010

Fall 2009

Fall 2008

Fall 2007

Advertising

127

96

76

95

99

108

105

101

Public  Relations

225

210

94

95

101

115

81

77

*Total major numbers are based on 14th-day enrollment data. Note that effective fall of 2013, all students were accepted directly into their majors. In prior years, students entered as pre-communication majors. The increases in the fall 2013 enrollment figures are partly due to first-time freshmen being directly accepted into majors.

Fall 2011 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

60.0%

TBD

Public  Relations

0.0%

85.7%

TBD

*Fall 2011 Cohort consists of all freshmen who entered UTK for the first time in fall of 2011.

Fall 2010 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

42.1%

100.0%

Public  Relations

0.0%

68.7%

100%

Fall 2013 - Fall 2014 1st-Year Retention Rates by Major

Advertising

94.74%

Public Relations

86.84%

*Note that students entered as pre-communication majors from fall of 2008 to fall of 2012. Effective fall of 2013, students entered directly into majors.