School of Advertising & Public Relations

COLLEGE OF COMMUNICATION & INFORMATION

School of Advertising & Public Relations Student Facts

The School of Advertising and Public Relations at the University of Tennessee enjoys a reputation for excellence.  The faculty members in the program have won national teaching awards and the program is internationally recognized for the quality and quantity of its scholarship.  The School represents two of the most popular majors at the University and continues to attract top students from across the nation. The program is considered to be one of the top advertising and public relations programs in the nation.

Students in the School are part of the College of Communication and Information.  There, they interact with students majoring in the fields of journalism, communication studies and information sciences.  This interaction helps students learn how their chosen major fits in with other communication disciplines and prepares them for successful careers.  The School also provides students with numerous internship, workshop and international experiences. We are dedicated to making sure that our students have every opportunity to become leaders in their chosen professions.

Undergraduate Enrollment (Mass Communication  Majors)*

 

Fall 2014

Fall 2013

Fall 2012

Fall 2011

Fall 2010

Fall 2009

Fall 2008

Fall 2007

Advertising

127

96

76

95

99

108

105

101

Journalism & Electronic Media

433

360

261

284

356

368

335

315

Public  Relations

225

210

94

95

101

115

81

77

*Total major numbers are based on 14th-day enrollment data. Note that effective fall of 2013, all students were accepted directly into their majors. In prior years, students entered as pre-communication majors. The increases in the fall 2013 enrollment figures are partly due to first-time freshmen being directly accepted into majors.

Fall 2011 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

60.0%

TBD

Journalism & Electronic Media

8.8%

79.4%

TBD

Public  Relations

0.0%

85.7%

TBD

*Fall 2011 Cohort consists of all freshmen who entered UTK for the first time in fall of 2011.

 

Fall 2010 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

42.1%

100.0%

Journalism & Electronic Media

2.5%

82.5%

100%

Public  Relations

0.0%

68.7%

100%

*Fall 2009 Cohort consists of all freshmen who entered UTK for the first time in fall of 2009.

 

Fall 2009 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0%

41.0%

100%

Journalism & Electronic Media

1.2%

60.0%

94.0%

Public  Relations

1.3%

54.0%

93.0%

*Fall 2009 Cohort consists of all freshmen who entered UTK for the first time in fall of 2009.

 

Fall 2008 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0%

26.0%

84.0%

Journalism & Electronic Media

0%

68.0%

99.0%

Public  Relations

0%

63.0%

98.0%

*Fall 2008 Cohort consists of all freshmen who entered UTK for the first time in fall of 2008.

 

Fall 2008 Cohort - Fall 2013 Cohort: Average 1st-Year Retention Rates 

Fall 2008 - Fall 2009

82.0%

Fall 2009 - Fall 2010

100.0%

Fall 2010 - Fall 2011

97.0%

Fall 2011 - Fall 2012

86.0%

Fall 2012 - Fall 2013

92.0%

Fall 2013 - Fall 2014

90.0%

Fall 2013 - Fall 2014 1st-Year Retention Rates by Major

Advertising

94.74%

Journalism & Electronic Media

87.10%

Public Relations

86.84%

*Note that students entered as pre-communication majors from fall of 2008 to fall of 2012. Effective fall of 2013, students entered directly into majors.