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ADPR Facts

Research for spring 2016 

Gawon Kim (MS/C&I ’16) and Professor Ron Taylor’s paper, “Message strategies in Korean cosmetic surgery websites,” has been accepted by the Advertising Division of AEJMC for presentation at AEJMC’s annual convention in Minneapolis in August 2016. 

Professor Michael Kent and Professor and Director Maureen Taylor had the following journal articles and book chapter published

“From homo economicus to homo dialogicus: Rethinking social media use in CSR communication,” Public Relations Review.

“Towards legitimacy and professionalism: A call to repeal the Gillett amendment,” lead article in Public Relations Review.

“Community Acceptance Theory in the Shadow of Ebola,”in T. R. Harrison, & E. A. Williams (Eds.), Organizations, communication, and health.

Kent, Social networks, power, and public relations: Tertius Iungens as a cocreational approach to studying relationship networks,” Public Relations Review with E. Sommerfeldt and A. Saffer.

Kent and Taylor, “Building an Ethic of Responsibility: Dialogue and Communitarianism as Public Relations Archetypes,” in B. R. Brunner (Ed.), The Moral Compass of Public Relations (in press).

Kent has the following journal articles, book chapter and encyclopedia entry in press:

“Elegy for dialogue: Shiva the Destroyer and reclaiming our first principles,” in International Journal of Communication with Petra Theunissen (Auchland U.).

From communitarianism to dialogue: Building better relationships,” NIDA Journal of Language and Communication with A. Saffer (UNC) and E. Sommerfeldt (U. of Maryland).

“Dialogue and rhetoric in strategic communication,” in, C. Botan (Ed.), International Handbook of Strategic Communication with Petra Theunissen (Auchland U.).

Public Relations (encyclopedia entry) in, M. Allen (Ed.), The SAGE Encyclopedia of Communication Research Methods

Assistant Professor Abbey Levenshus and Beth Sundstrom (College of Charleston), "The art of tweeting: Integrating primary social media research into a public relations writing course," in Social Media in the Classroom (Peter Lang) (in press).

2015/2016 Highlights include:

Beth Avery won a Top Four Paper Award from the National Communication Association (NCA).

Robyn Blakeman won the 2015 College of Communication and Information Teaching Award. Robyn also published the second edition of “Integrated Marketing Communication: Creative Strategy from Idea to Implementation.”

Moonhee Cho won a Top Paper Award from the Association of Educators in Journalism and Mass Communication (AEJMC) and the Enzaim Best Article Award from the Korean Health Communication Association.

Eric Haley won the American Academy of Advertising Research Fellowship Award. Eric continues his leadership as Executive Editor of the three American Academy of Advertising journals and edits the Journal of Current Issues and Research in Advertising.

Mariea Hoy won the American Academy of Advertising Research Proposal Award (with Nate Evans and Bart Wojdynski).

Lisa Fall was awarded the Chancellor’s Outstanding Faculty Service Award and won a Top Paper Award from the Southern States Communication Association (SSCA).

Abbey Levenshus developed and taught our first-ever Advanced Public Relations Writing course to blend group discussion, critical analysis, and experiential learning.

Roxanne Hovland has been integrating local non-profits into the Advertising Management class where students take on key strategic decision-making issues for clients.

Ron Taylor, Eric Haley and Marjorie Morrison won the 2015 American Academy of Advertising Award for Best Article.

Candace White received an Arthur Page Legacy Grant ($13,000) to study global public relations and CSR in public diplomacy.

Undergraduate Enrollment (Mass Communication  Majors)*

 

Fall 2014

Fall 2013

Fall 2012

Fall 2011

Fall 2010

Fall 2009

Fall 2008

Fall 2007

Advertising

127

96

76

95

99

108

105

101

Public  Relations

225

210

94

95

101

115

81

77

*Total major numbers are based on 14th-day enrollment data. Note that effective fall of 2013, all students were accepted directly into their majors. In prior years, students entered as pre-communication majors. The increases in the fall 2013 enrollment figures are partly due to first-time freshmen being directly accepted into majors.

Fall 2011 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

60.0%

TBD

Public  Relations

0.0%

85.7%

TBD

*Fall 2011 Cohort consists of all freshmen who entered UTK for the first time in fall of 2011.

Fall 2010 Cohort - Graduation Rates (Mass Communication  Majors)*

 

3rd Year
Graduation

4th Year
Graduation

5th Year
Graduation

Advertising

0.0%

42.1%

100.0%

Public  Relations

0.0%

68.7%

100%

Fall 2013 - Fall 2014 1st-Year Retention Rates by Major

Advertising

94.74%

Public Relations

86.84%

*Note that students entered as pre-communication majors from fall of 2008 to fall of 2012. Effective fall of 2013, students entered directly into majors.