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ADPR Director Note

Welcome Back! The Spring 2017 semester looks like another great semester for AD and PR students. Here are a few important dates and opportunities.

Don’t forget to apply for scholarships in Advertising and Public Relations by Feb. 1, 2016. To be considered, you must complete both the primary university forms and the School application forms.

To fill out the School supplemental scholarship form please follow this link:http://adpr.cci.utk.edu/adpr-scholarships 

If you are enrolled in either 310 or 340, you must attend the Welcome to the Major workshop. Public relations students will attend the session on Wednesday, January 18 at 4:30 p.m. in Scripps Theater. If you cannot attend due to classes, you must attend the make-up session.

Ad students will attend the session on Wednesday, January 25 at 4:30 p.m.in Scripps Theater. This one-hour meeting will provide useful information about the major and you will meet the faculty in your major. The meeting is mandatory.

If you cannot attend due to classes, you must attend the  make-up session. There will be two make up sessions for students who cannot attend. PR students can attend the make-up session on Thursday, Jan. 19 at 9:40 a.m. Ad students can attend the make-up session on Thursday, Jan. 26 at 9 a.m. Both make up sessions are scheduled in the Ad PR conference room, 463. All students who plan to attend the make-up session should RSVP to adv@utk.edu to ensure that they get a spot. 

Advertising and public relations have some great professional development opportunities this spring. Over 20 Ad and PR students along with Professors Courtney Childers and Eric Haley along with School Coordinator, Lauren Ziegler are visiting New York City next week to meet with top Ad and PR agencies. Students will visit Young & Rubicam, Publicis, DDB and Heart and Science. Follow the students’ NYC adventure through Twitter and Instagram using @utadpr

PRSSA also has an exciting semester planned. The first meeting will be held on Thursday, Jan. 26and will focus on Entertainment Public Relations. PRSSA will host Entertainment Manager for Dollywood, Wes Ramsey. Follow the PRSSA Twitter account @UTK_PRSSA to keep up with the semester's activities and opportunities.

UT Social Media Week, Feb. 27-March2, will bring some of the most accomplished social media experts to campus to talk about fake news, social media in politics, social media and athlete branding, a behind the scenes look at agencies. The week will culminate with a keynote speech by Clay Travis.

The College of Communication and Information will award up to $8,000.00 in scholarships for students participating in CCI faculty-led study abroad programs during the summer of 2017.  Students selected for either the Survey of British Media led by Dr. Mark Harmon or Global Public Relations led by Dr. Candace White are eligible to apply for these scholarships.  Applications are due to me by Feb. 1.  Students must commit to a program before scholarships will be awarded.

You picked the right major! The fields of advertising and public relations continue to thrive in today’s economy with projected growth rates of 6% to 9% each year. UT advertising and public relations alumni work across the state, region, nation and world. I hope you will get involved in our student organizations and begin your professional development today.

Stay tuned for more information about School of Advertising and Public Relations activities and opportunities!

Maureen Taylor, Director

 

Three ADPR Master Students Defend Capstone Projects

Chima Onunka and Robert LambertCongratulations to our three students from the School of Advertising & Public Relations who graduated in December with their Master of Communication and Information degree.

Robert Lambert, Chima Onunka, and Kelsey Robinson successfully defended a Master-level capstone project as part of the Master of Communication & Information degree.