Last month advertising students with the School of Advertising & Public Relations visited Disney for a behind-the-scenes look with the Disney Youth Education Series. Disney’s Yellow Shoes Creative Group is the in-house advertising agency for Disney Destinations, which encompasses Walt Disney Parks & Resorts, Disney Cruise Line, Disney Vacation Club, and Adventures by Disney. The agency consists of a diverse and talented cast of writers, designers, artists, media buyers, and planners, specializing in all forms of marketing communications and media.
When asked about the trip Kendall Thompson had this to say, "There were so many amazing moments on this trip, from wandering through the parks to take a behind-the-scences look at Yellow Shoes, that it's hard for me to pick a favorite! Meeting with some of the creatives that support the Disney brand and getting to pick their brains was definitely a highlight. Taking a peek into the ad archives was really cool, too! I doubt I would get to do that on any other Diseny trip. At Yellow Shoes, we learned how the agency functions with the larger Disney company. We also go to talk to a few of the interns about their journey. I found their advice about traversing the application process to be helpful.